Fashion Content Creative Lead

Role & responsibilities

We are looking for a creative, detail-oriented, and execution-driven Lead Fashion Stylist to own the brands visual identity across photoshoots, digital content, social media, and campaigns. This role will lead styling, shoot execution, makeup coordination, creative direction, and Social media agency management to ensure consistent, brand representation across all platforms.

1.Photoshoots & Styling

• Lead concept development, mood boards, and styling direction for all brand photoshoots, Ecommerce.
• Plan and execute studio and outdoor shoots.
• Select outfits, accessories, fabrics, color palettes, and looks aligned with brand identity based on monthly /weekly merchandise calendar.
• Coordinate models, photographers, makeup artists, hairstylists, and production teams
• Ensure visual consistency across campaigns, catalogues, website, and social platforms
• Define makeup and grooming standards aligned with brand aesthetics

2. Social Media Visual Direction

• Ensure brand-consistent visual storytelling across Instagram, Facebook, YouTube, etc.
• Own the visual styling for social media content (Reels, posts, campaigns, lookbooks)
• Work closely with social media agency to align styling with content strategy, influencers activity, Event etc to drive brand engagement.

3. Agency & Vendor Management

• Handle creative, digital, and production agencies
• Coordinate with photographers, videographers, studios, and freelancers
• Manage timelines, deliverables, briefs, and quality standards
• Ensure creative output meets brand expectations

Preferred candidate profile

Qualification:

Degree in fashion styling, fashion design, or similar is preferred 5+ years of experience in fashion styling, brand shoots, or creative roles

• Proven experience handling photoshoots, campaigns, and digital content, camera friendly and self-expressive on camera.
• Portfolio showcasing styling, shoots, and creative direction

Skills:

• Possesses strong communicating skills, especially in articulating new designs and products.
• Knowledge of fabrics, textures, drapes, colors, and currents
• Understanding of digital content and social media aesthetics
• Camera friendly and expressive
• High attention to detail and aesthetics
• 6 Days working