Fashion Consultant

Job Title: Sales Executive (3 Junior + 3 Senior positions)

Company: Koterie by House of Kanchana Premium Indian Womenswear, One-Stop Bridal & Occasionwear Destination

Location: 6, Rawdon St, Mullick Bazar, Park Street area, Kolkata, West Bengal 700017

Department: Retail Sales

Reports To: Floor Manager

Openings: 6 (3 Junior + 3 Senior)

Experience Required: Junior: 1–2 years | Senior: 3+ years

Employment Type: Full-Time, includes holidays as per store roster

Role Summary

The Sales Executive is the face of the store's premium customer experience — guiding clients through our bridal, festive and occasionwear collections (lehengas, sarees, indo-western wear), building lasting client relationships, and converting footfall into sales while upholding the store's luxury service standards. Three positions are open for candidates with 1–2 years of retail/apparel sales experience (Junior Sales Executive), and three for candidates with 3+ years of experience in premium/luxury fashion retail (Senior Sales Executive), who will additionally mentor junior team members and handle high-value/VIP clients.

Key Responsibilities (KRAs)

• Client Engagement — Greet, engage and consult with every walk-in client to understand occasion, budget and styling needs.
• Product Advisory — Guide customers across lehengas, sarees and indo-western wear; recommend fabric, drape, styling and accessory pairings suited to body type, occasion and budget.
• Individual Sales — Convert enquiries into confirmed sales; achieve assigned individual monthly sales targets in both peak wedding season and off-season.
• Team Sales — Actively contribute to overall floor/team sales targets; support colleagues during high-footfall periods and trunk shows.
• Upselling & Cross-selling — Recommend complementary pieces to increase units per transaction and average bill value.
• CRM & Clienteling — Capture accurate client details, preferences and occasion dates in the CRM/clienteling register for follow-up and repeat business.
• Fitting & Alterations Coordination — Coordinate trial room turnaround, alteration requests and delivery timelines with the tailoring/back-office team.
• Billing & Transactions — Process billing, returns, and exchanges accurately as per SOP; handle POS and invoicing.
• Store & VM Upkeep — Maintain visual merchandising, folding, tagging and shelf/rack standards on the floor at all times.
• After-Sales Service — Follow up post-purchase for fitting satisfaction, alteration pickup and future occasion needs; convert one-time buyers into repeat clients.
• Mentorship (Senior only) — Mentor and coach junior Sales Executives on product knowledge and client handling; take ownership of key/VIP bridal clients and appointments.

Key Performance Indicators (KPIs)

Individual targets are set monthly and vary between the wedding-season (Aug–Jan) and off-season periods.

• Individual Sales Target Achievement — % of monthly target achieved
• Team/Floor Target Contribution — % share vs. floor target
• Conversion Rate — % of engaged customers converted
• Average Transaction Value (ATV) — per bill
• Units Per Transaction (UPT) — Avg. units sold per bill
• CRM Data Capture — % of transactions with full CRM entry
• Repeat Client Rate — % of repeat purchases against clients served
• Customer Complaints/Escalations — No. of complaints per month
• Grooming, Attendance & SOP Adherence — Attendance % and audit score