Expert Win Back & CLM Performance Campaigns

Role Overview

As an Expert Win-Back & CLM Performance Intern, you will play a crucial role in analyzing churn patterns, designing high-impact re-engagement strategies, and optimizing automated Lifecycle campaigns. You will collaborate directly with Marketing, Analytics, and CRM teams to convert dormant users into active, high-value customers through data-driven performance campaigns across email, push notifications, SMS, and in-app messaging.

Key Responsibilities

• Win-Back Campaign Execution: Assist in designing, launching, and managing multi-channel win-back and retention campaigns targeting churned and at-risk user segments.
• Funnel & Churn Analysis: Analyze customer drop-off points, cohort behavior, and inactivity triggers using CRM analytics tools to identify high-potential win-back audiences.
• A/B Testing & Optimization: Formulate test hypotheses, create variant messaging/offers, and run A/B experiments across subject lines, copy, send timing, and incentives to maximize reactivation rates.
• Performance Tracking & Dashboards: Monitor daily/weekly CLM metrics (Reactivation Rate, LTV uplift, CAC per reactivated user, Unsubscribe Rate) and maintain performance reporting dashboards.
• Copywriting & Collateral Support: Draft compelling, behavior-triggered campaign copy tailored to specific customer personas and lifecycle stages.
• Cross-Functional Collaboration: Partner with Product, Marketing, and Data Science teams to refine segmentation rules and optimize trigger workflows in the CRM stack.

What We Are Looking For

• Education: Currently pursuing or recently graduated with a degree in Marketing, Business Analytics, Economics, Data Science, or a related quantitative field.
• Data & Analytics Aptitude: Strong proficiency in MS Excel / Google Sheets (Pivot tables, formulas). Basic familiarity with SQL, Tableau/Power BI, or CRM platforms (e.g., Braze, CleverTap, MoEngage, Klaviyo, HubSpot) is a strong plus.
• Growth Mindset: Strong curiosity about consumer psychology, retention loops, and performance-driven customer lifecycle management.
• Copy & Communication: Excellent written communication skills with an eye for persuasive, punchy copywriting.
• Detail-Oriented & Iterative: Comfortable working with numbers, setting up structured experiment logs, and acting on feedback quickly.