Expert Transformation & Marketing Lead - OTC & Wellness

Job Summary

The Expert Strategy & Transformation and OTC + Wellness Expert Marketing Lead is accountable for driving the Expert Strategy & Transformation agenda across the whole Expert function and portfolio (in partnership with the Head of Categories, Head of Expert, and other OU LT members) while leading Expert Marketing with a particular focus on OTC & Wellness within the ISC OU.

This is a combined strategic + execution leadership role, integrating:

• Expert Strategy & Transformation - shaping HCP-led growth strategy, embedding expert thinking early in innovation and category plans, and driving simplification and scale
• Expert Marketing Leadership - owning expert strategy, content, activation and performance
• ISC OU Enablement - acting as the single Expert SPOC for OTC & Wellness, ensuring clarity of decisions, prioritisation and execution in line with the Haleon Operating Model

The role operates at the intersection of Category Strategy, Innovation, Medical, Expert Marketing and Commercial execution, with a strong mandate on impact, speed, and disciplined delivery.

Responsibilities

A. Expert Strategy & Transformation (Whole Expert function & portfolio)

• Identify and accelerate the right HCP segments across the Expert portfolio, tailored to category maturity, access priorities and growth ambition
• Define clear HCP prioritisation frameworks that maximise recommendation and prescription impact
• Identify and leverage cross-category synergies (e.g., Pharmacists, GPs) where audiences overlap, while preserving category-specific depth
• Design and drive HCP-led demand creation strategies aligned to portfolio and Access (India 2 / rural) priorities
• Improve the quality, relevance and effectiveness of expert engagement models, ensuring strategies translate into behaviour change
• Partner closely with Expert Sales, GTM and ComEx teams to ensure strategy lands in execution

B. Expert Marketing Strategy & Activation (OTC & Wellness)

• Own the Expert Marketing strategy with a particular focus on OTC & Wellness, ensuring differentiation grounded in trusted science and human relevance
• Define expert value propositions, strategic narratives and engagement architecture by category and brand

Content, Toolkits & Scientific Storytelling

• Lead development of expert content pipelines (claims, studies, toolkits, scientific narratives, e-learning)
• Partner with R&D, Medical, Regulatory and Global teams to ensure credibility, compliance and scalability

Performance Management & Optimisation

• Establish and run disciplined performance dashboards for Expert Marketing (coverage, effectiveness, ROI)
• Drive continuous optimisation based on what truly drives recommendations and adoption

C. Leadership & Stakeholder Management

• Team Leadership - Lead, coach and develop a high-performing Expert Marketing team, building depth of expertise and a strong performance culture
• Develop future capability in expert strategy, content excellence and activation effectiveness
• Cross-Functional Partnership - Act as a trusted strategic partner to Category Heads, Sales, Medical, R&D, Digital, ComEx and external experts
• Represent ISC Expert Marketing in cross-OU and Global forums, contributing to enterprise learning and evolution of the Expert model

Experience & Capability (Why You)

• 13-15+ years experience in Strategy, HCP/ Pharma Marketing, Category Marketing, Pharma or Consumer Health.
• Proven track record of leading expert-led growth strategies with impact
• Deep understanding of omnichannel expert engagement, content strategy and GTM enablement
• Strong influencing, storytelling and stakeholder leadership capability

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.