Experiential Marketing Lead (BTL) (Food Truck)
Forbidden Foods (BRB Popped Chips) · Gurugram · onsite · Posted 49d ago
About a minute. You'll make an account on the way through.
About this role
ABOUT BRB
BRB is a better-for-you, mass-premium snacking brand built for India's urban, health-aware Gen-Z
consumer. Our Popped Chips — made without frying or baking — anchor the brand, with two sub-brands:
BRB Shortcuts (Peanut Butter Wafers) and BRB NoNo's (Baked Toasties). Distributed across
q-commerce, Amazon, modern retail, vending machines, corporates, and HORECA — we are at an
exciting stage of scaling the brand.
ABOUT THE ROLE
The BRB food truck is a flagship brand experience initiative. As the Marketing Executive Events
(Food Truck), you will own the full event lifecycle — from sourcing and closing events to planning,
executing, and reconciling costs post-activation. This role sits within the marketing team but is deeply
operational at its core.
WHAT YOU'LL OWN
Event sourcing & closure
Identify, evaluate, and close event opportunities suitable for the food truck. Negotiate terms, manage
permissions, and confirm logistics ahead of each activation.
Pre-event planning
Own all preparation including procurement, inventory, food prep planning, manpower scheduling, vendor
coordination, and dispatch readiness.
On-ground execution
Be present at every activation to manage operations, manpower, service quality, and customer experience
— ensuring every event is on-brand and seamless.
SOPs & standards
Implement and maintain operating procedures across hygiene, food handling, service, and customer
interaction. Train and guide manpower to deliver consistently.
Logistics & compliance
Coordinate vehicle movement, driver scheduling, route planning, and parking. Maintain working knowledge of relevant licenses, permits, and event access requirements across Delhi NCR.
Post-event closure
Complete reconciliation of stock, wastage, and billing after each activation. Share operational reports and
learnings with the Marketing Manager.
WHAT WE'RE LOOKING FOR
Background
– 1–4 years in operations, F&B; hospitality, events, or logistics
– Hospitality or food technology background preferred
– Experience managing on-ground teams or event operations
– Familiarity with food handling, hygiene, and service standards
What you bring
– Highly organised with strong problem-solving instincts
– Calm and decisive under pressure with multiple moving parts
– Comfortable with procurement, inventory, and billing basics
– Working knowledge of Delhi NCR venues, roads, and permits
– Available on weekends and event days — mandatory
– Based in Delhi NCR — mandatory
REPORTING LINE
Part of the BRB marketing team, reporting to the Marketing Manager. A unique role at the
intersection of operations and brand — you'll work closely with marketing to ensure every activation is
memorable, not just functional
TRAITS WE VALUE
High ownership
Hands-on executor
Problem solver
People manager
Process driven
Hospitality mindset
NCR local
Sourced from foundit