Executive

Fashion Designer – Executive

Location: Ahmedabad, Gujarat Experience: 2–4 Years

Work Mode: On-site Industry: Fashion / Apparel / Lifestyle / Retail

About Sweet Dreams : https://www.sweetdreams.in/

SWEET DREAMS (S D Retail Limited) is India's premier sleepwear brand, with a legacy of 35 years. We create comfortable, stylish and functional sleepwear, home clothing and loungewear designed for modern lifestyles.

We are looking for a Fashion Designer – Executive who can translate trends, customer insights and commercial requirements into creative and market-relevant product collections.

Key Responsibilities

Design & Creative Direction

• Develop seasonal concepts, mood boards, colour stories, prints, silhouettes and commercially relevant collections.
• Research fashion trends, market developments and customer preferences.
• Develop fresh design concepts aligned with the Sweet Dreams brand identity.

Product & Commercial Understanding

• Understand sales data, customer requirements, price points and product performance.
• Use commercial insights to support design and range decisions.
• Identify opportunities for new products and design improvements.

End-to-End Product Ownership

• Manage the design process from concept and range planning through sampling, fittings, approvals and final production.
• Coordinate closely with merchandising, sourcing and production teams for timely execution.
• Review samples and ensure design intent is maintained through production.

Teamwork & Cross-Functional Collaboration

• Work independently while coordinating effectively with Merchandising, Sourcing, Production, Marketing and other Design team members.
• Participate in product reviews, range discussions and sampling meetings.
• Ensure timely communication and closure of design-related requirements.

Innovation & Brand Building

• Bring fresh and innovative ideas to the product range.
• Identify new product and design opportunities based on market trends and customer needs.
• Ensure designs consistently strengthen the brand's identity and market relevance.

Technical & Execution Skills

• Develop technical drawings and support garment detailing.
• Basic knowledge of Adobe Illustrator and Photoshop.
• Knowledge of print development, colourways, fabric/garment details and tech packs.
• Coordinate with relevant teams for sampling and design execution.

Required Skills

• Strong creative and conceptual thinking.
• Good understanding of fashion trends, colours, prints and silhouettes.
• Commercial approach towards fashion and product development.
• Good knowledge of garment construction and technical details.
• Proficiency in Illustrator / Photoshop.
• Strong coordination and communication skills.
• Ability to manage multiple designs and timelines simultaneously.

Candidate Profile

• 2–4 years of relevant experience in Fashion Design / Apparel / Lifestyle / Retail.
• Candidates from fashion, apparel, lifestyle or retail brands will be preferred.
• Should have a good balance of creativity, commercial understanding and execution ability.
• Ability to work from the Ahmedabad office is required.

Email: careers@sweetdreamsindia,com

Salary: Up to 7 LPA