Executive - Traditional Media

Role Overview

The Media Executive will be responsible for planning, executing, and optimizing integrated media campaigns across traditional and digital platforms. This role requires a strong understanding of media strategy, buying, and performance analytics, along with the ability to work closely with clients, creative teams, and media vendors.

Key Responsibilities

Media Planning & Strategy

• Develop integrated media plans across TV, print, radio, OOH, and digital platforms
• Translate client briefs into effective media strategies aligned with campaign objectives
• Identify target audiences, media mix, and optimal channel allocation

Media Buying & Execution

• Plan and execute media buys across traditional and digital channels
• Negotiate with media vendors and publishers for cost-effective deals
• Ensure timely release of ads and adherence to schedules

Digital Media Management

• Manage campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), YouTube, and programmatic networks
• Optimize campaigns based on KPIs (CTR, CPC, CPA, ROI)
• Work with ad tech tools and analytics platforms (Google Analytics, DV360, etc.)

Campaign Monitoring & Reporting

• Track performance across channels and provide actionable insights
• Prepare post-campaign reports with learnings and recommendations
• Monitor budgets and ensure efficient utilization

Client & Stakeholder Management

• Interface with clients for approvals, updates, and performance discussions
• Coordinate with internal teams (creative, account management) for seamless execution
• Maintain strong relationships with media partners

Key Skills & Competencies

• Strong understanding of both traditional media (TV, print, radio, OOH) and digital media ecosystems
• Proficiency in media planning tools and digital platforms (Google Ads, Meta Ads Manager, etc.)
• Analytical mindset with ability to interpret campaign data
• Negotiation and vendor management skills
• Excellent communication and presentation abilities
• Ability to multitask and manage multiple campaigns simultaneously

Qualifications

• Bachelors degree in Marketing, Advertising, Mass Communication, or related field
• Relevant certifications (Google Ads, Meta Blueprint, etc.) preferred