Executive-Trade Marketing

Role & responsibilities

1. Execute trade marketing activities across channels.

2. Plan and implement sales promotions and product communication

.3. Manage POSM budgeting, logistics, distribution, and assortment.

4. Convert brand strategies into effective sales tools.

5. Conduct market visits and gather trade/customer insights.

6. Execute events, activations, and promotional campaigns.

7. Coordinate with Sales, Production, Packaging, agencies, and other teams.

8. Track effectiveness of trade marketing activities and suggest improvements.

9. Drive plumber, contractor, and AID engagement programs.

10. Plan mason meets, painter meets, contractor engagement programs, and trade activations.

11. Lead market-level campaigns and strengthen trade advocacy.

12. Manage agencies, vendors, and execution partners.

13. Build relationships with key influencer communities and trade associations.

Preferred candidate profile

1. Required 1 to 3 years of relevant experience in Trade marketing of sales in industries like FMCG / Pharma / Sanitaryware / Electrical / Hardware / Paints.

2. Bachelors degree mandatory & MBA will be preferred.