Executive/ Sr. Executive- Sales- Tile Adhesives

Role & responsibilities

• Customer and Market Insights:

Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.

• Market Penetration and Coverage:

Ensure that Walplast Tile Adhesives gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.

• Dealer Support and Inventory Management:

Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast Tile Adhesive and allied products by creating awareness and demand through influencers and client activation.

• Sales Strategy:

Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.

• Resource Deployment:

Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.

• Revenue Growth:

Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.

• Market Research:

Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.

• Reporting:

Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Preferred candidate profile

• 3-10 years of experience in channel sales for Tile Adhesives in Morena, Madhya Pradesh region.