Executive / Sr. Executive – Sales & Business Development

SUMMARY

Friday Code is a digital marketing agency that helps brands build and strengthen their digital presence through strategy, creativity, content, performance marketing and technology. We are looking for an Executive / Sr. Executive Sales & Business Development who is energetic, proactive and interested in building a career in B2B sales and digital marketing.

The role involves identifying potential clients, generating new business opportunities, understanding client requirements, coordinating with internal teams to develop proposals and presentations, following up with prospects and contributing to business closures.

EDUCATION

Bachelor's degree in Marketing, Business Administration, Commerce, Mass Communication, Advertising or a related discipline is preferred., Candidates from other academic backgrounds may also apply if they demonstrate strong communication and sales aptitude.

EXPERIENCE

As part of the Sales & Business Development team, you will be responsible for building the agency's sales pipeline and generating new business opportunities.

• Lead Generation Prospecting First Contact Qualification Requirement Understanding Proposal / Pitch Follow-up Negotiation Closure Handover
• Identify potential clients who may require digital marketing, social media, creative, content, performance marketing or other agency services.
• Research companies, brands, decision-makers and relevant business opportunities.
• Build and maintain a healthy sales pipeline.
• Identify prospects through LinkedIn, Email, Phone calls, Networking, Business directories, Industry events, Referrals, Existing networks, Inbound enquiries and other relevant channels.
• Conduct outbound prospecting and initiate conversations with potential clients.
• Make outbound calls to prospective clients and initiate conversations with decision-makers.
• Conduct email and LinkedIn outreach and follow up consistently with prospects.
• Understand the prospect's business, industry, objectives and current marketing activities.
• Qualify leads based on business requirement, service requirement, budget potential, decision-making authority, timeline and business fit.
• Understand client requirements and convert conversations into clear internal briefs.
• Coordinate with internal teams to develop proposals and presentations for prospective clients.
• Maintain consistent follow-up with prospects throughout the sales cycle and track every opportunity.
• Work towards achieving assigned business-development and sales targets and convert qualified prospects into paying clients.
• Build professional relationships with prospects and potential clients.
• Research the digital marketing and advertising landscape, competitors and industry trends.
• Maintain accurate records of leads, prospects and opportunities; update CRM/sales trackers regularly.
• Prepare regular sales pipeline updates, reports and forecasting.
• Coordinate with Client Servicing and other internal teams once a prospect becomes a client and support transition from sales closure to account onboarding.

TECHNICAL SKILLS

Business development

Lead generation

B2B sales

Prospecting

Cold calling

Email outreach

LinkedIn outreach

Lead qualification

Client communication

Relationship management

Negotiation

Follow-up management

Proposal coordination

Presentation skills

Market research

Sales pipeline management

CRM management

Strong written and verbal communication

Social Media Marketing

Content Marketing

Digital Advertising

Performance Marketing

SEO

Branding

Creative & Content

Website / Digital Solutions

Video Marketing

Digital Campaigns

WHAT WE ARE LOOKING FOR

Proactive, confident and comfortable initiating conversations; interested in building a career in sales and business development; persistent and disciplined with follow-ups; comfortable working towards targets; organised and capable of managing multiple leads simultaneously; willing to learn digital marketing concepts and agency services; able to handle rejection without losing momentum.

GOOD TO HAVE

Experience in B2B sales; experience selling marketing or digital services; existing professional/networking contacts;

LinkedIn prospecting; CRM tools; preparing proposals or presentations; participating in client meetings; understanding of digital marketing; strong Excel / Google Sheets skills; familiarity with AI tools for research and prospecting.

WHO SHOULD APPLY

Ideal for someone who enjoys meeting people, understanding businesses and creating opportunities. Comfortable with finding prospects, reaching out, starting conversations, understanding requirements, presenting solutions, following up and closing.

WHAT THIS ROLE IS NOT

Not a passive lead-management role where leads are simply handed over and followed up. Expected to actively generate opportunities and build the sales pipeline.

KEY SUCCESS MEASURES

Generate new and relevant leads; build a healthy sales pipeline; initiate meaningful conversations; qualify opportunities effectively; generate meetings and business discussions; maintain disciplined follow-ups; convert opportunities into clients; achieve assigned targets; maintain accurate CRM and pipeline information; ensure smooth client handover.

IMPORTANT

This is a Work From Office position based in Chennai. Some client meetings, networking events or business development activities may require travel within Chennai or elsewhere as required.