Executive/Sr. Executive - Performance Marketing

Job Title: Executive/Sr. Executive - Performance Marketing

Experience Required: 5-8 Years

Location: Koramangala

6 Days working

About the Role

We are looking for a Performance Marketing Specialist to drive customer acquisition, revenue growth, and brand visibility through data-driven campaigns. The role will focus on E-commerce performance marketing with hands-on expertise in Google Ads, Meta Ads, and analytics-driven optimization.

Key Responsibilities

• Plan, execute paid campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram) for e-commerce.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Manage and optimize budgets to ensure maximum ROI and ROAS.
• Track, analyze, and report campaign performance using Google Analytics, GTM, and other marketing analytics tools.
• Plan, execute & measure experiments and conversion tests
• Collaborate with agencies and other vendor partners
• Collaborate with internal teams to create landing pages and optimize user experience
• Implement A/B testing strategies across campaigns, creatives, and audiences.
• Monitor industry trends and competitors to identify growth opportunities.
• Work closely with the team to identify ad optimization and create reports

Key Skills & Qualifications

• 37 years of hands-on experience in Performance Marketing with a strong focus on E-commerce.
• Proven expertise in managing Google Ads & Meta Ads campaigns with measurable results.
• Strong analytical skills and proficiency with tools such as GA4, Google Tag Manager, and Excel/Sheets.
• Solid understanding of conversion tracking, attribution models, and data-driven decision making.
• Knowledge of SEO basics, remarketing, and retargeting strategies is a plus.
• Strong communication skills and ability to work in a fast-paced environment.