Executive - Social Media & Performance Marketing @Mumbai (Andheri East

Position: Marketing Executive - Social Media & Performance Marketing

Job Location: Mumbai (Andheri East)

Experience: 1+ yrs

Working Days: Monday - friday

Shift Time: 8:30 AM - 5 PM

Role Overview:

This role sits at the intersection of creative content and paid performance owning the brand's organic social presence while also running and optimising performance marketing campaigns that drive measurable growth. The ideal candidate is equally comfortable planning and working with our Social Media Agency and reading a Meta Ads dashboard.

Key Responsibilities:

Social Media Management

• Own the day-to-day management of India's social media accounts primarily Instagram, with an eye on YouTube Shorts, Facebook, and LinkedIn.
• Plan, schedule, and publish content aligned with campaign calendars and brand priorities.
• Manage the monthly content calendar
• Respond to comments, DMs, and community interactions to maintain an active and engaged brand presence.
• Monitor brand mentions and relevant conversations to identify engagement and amplification opportunities.

Content Creation

• Ideate and develop original content concepts for campaigns, product posts, activations, and brand storytelling.
• Shoot and edit short-form video content (Reels, behind-the-scenes, event highlights) independently or with support from the social media agency.
• Create static and motion graphics using Canva, Adobe Suite, or similar tools.
• Repurpose ATL and BTL campaign assets for digital adapting visuals, messaging, and formats for both organic and paid placements.

Performance Marketing Paid Social & Digital Ads

• Plan and manage paid campaigns across Meta Ads (Instagram & Facebook), and where relevant, Google Ads and YouTube.
• Build and manage campaign structures including ad sets, audience targeting, and budgets
• Monitor daily campaign performance, identify underperforming ad sets, and make real-time optimisations to improve ROAS, CPM, CPC, and CPL.
• Manage monthly paid media budgets, track spends, and ensure campaigns stay within allocated limits.
• Coordinate with the team on campaign objectives awareness, engagement, lead generation, or conversions and align paid strategy accordingly.
• Stay current on Meta Ads updates, algorithm changes, and emerging formats (Advantage+, Reels ads, etc.) and proactively apply them.

Influencer & Digital Campaign Support

• Support influencer identification and coordination for campaign-specific collaborations, ensuring content aligns with both brand guidelines and paid amplification goals.

• Collaborate with the team to create pre, during, and post-campaign content plans for on-ground events and activations.

• Identify opportunities to boost high-performing organic content via paid amplification.

Interested candidates can share your latest resume to "[email removed]".