Executive/ Senior Executive - Sales & Marketing

Core Responsibilities

Revenue generation through branding & SOH
- Ensure revenue generation through Signage space selling, space on
hire, branding revenues, co-branding and sponsorships etc.;
- Ensure allotted sales target are achieved through cold calling,
corporate tie-up, references etc.;
- Exploring potential business avenues to penetrate new accounts and
expanding existing clientele; negotiating and finalizing terms & rates.

Event / promotions Management
- Adhere to the marketing SOP guidelines;
- Assist in execution of the events as per the Marketing calendar;
- Coordinate with various vendors (Event Production, Mall Dcor, and
Printing) and make sure all requirements of the event(s) are met within the
stipulated time frame;
- Drive sponsorships and other revenues for planned events;
- Implement various CSR initiative as directed;
- Ensure communication solutions for all events and guest service
promotions which includes up-dating mall guides, directory boards and
general guest services literature;
- Ensure the Gift Card program or any loyalty card programs are smoothly
running at the mall.

Online Marketing, internal / external marketing communication and PR
- Ensure content improvement of the mall website as directed and
manage the website content as directed;
- Responsible for managing social media assets of the center’s;
- Development of the e-newsletters from the website as directed;
- Incorporate online activities with offline marketing promotions;
- Work effectively with internal departments esp. leasing, sub-brands
and guest services to ensure optimum business effectiveness and
information is communicated around the business units – new store
openings, launches, events, changes to procedures, staff newsletters;
- Execute PR activities as directed, ensure timely press material
preparation and arranging press conferences.

MIS, Reporting
- Analysis of the efficacy of the marketing programme;
- Weekly / Monthly presentation to the management on overall
marketing management;
- Ensure research data is available to enable the management to devise
new marketing strategies and attract customers with unique value
propositions;
- Market intelligence and competitor analysis.

Qualifications / Experience Required
- 5-8 years in retail community centre / marketing
- MBA or equivalent degree in marketing , retail or related fields