Executive / Senior Executive Sales And Marketing (Food Testing Lab)

Role & responsibilities

Food Testing Laboratory

Sales and Marketing Strategy and Planning:

• Develop comprehensive sales and marketing strategies for building and growing the business in line with the long-term strategic plans
• Contribute to the overall business strategy and long-term business planning by providing critical market insights and supporting strategic decision-making.
• Formulate tactical and operational plans at both corporate and regional levels to ensure holistic business growth.
• Develop and manage sales/marketing operating budgets in discussion with the Leadership team and the Regional Heads

Sales Management:

• Continuously monitor and track sales and business performance across regions and drive performance culture sales target achievement.
• Support the Regional Heads in driving the sales numbers.
• Support Regional Heads on Customer enquiries, conducting customer meetings.
• Work closely with Regional Heads and Leadership team to assess and identify business opportunities
• Identify, qualify, and cultivate new sales opportunities through multiple mediums. Oversee sales efforts of the regional team and guide them in achieving the desired objectives
• Put in place robust sales systems and processes to enable tracking of sales performance and key metrics
• Develop and nurture strong relationships with key customers. Regularly engage with them to ensure prompt resolution of queries and complaints.
• Implement customer service guidelines for a seamless customer experience
• Develop appropriate Sales metrics and analysis to track performance and market opportunities
• Perform a variety of sales and customer analytics and utilize the same for adapting sales plans for optimal results.
• Develop a robust Sales information system and provide regular reports to key stakeholders

Marketing Management:

• Oversee marketing activities, guiding the marketing team to ensure alignment with business goals.
• Develop and implement comprehensive customer engagement plans for best-in-class service.
• Ensure the Corporate website is well-developed, maintained, and updated regularly. Develop digital marketing plans that align with the business needs in the long run
• Ensure adherence to marketing budgets and timelines.

Team Management

• Provide leadership and direction to the sales and marketing teams
• Foster a collaborative and high-performance culture within the team, regularly assess team performance against set targets and objectives

Build a competent team with relevant knowledge and skills. Implement training programs to enhance team skills and capabilities