Executive/ Senior Executive - Marketing

Key Responsibilities

Referral Marketing

• Build and maintain strong relationships with referring doctors, clinics, nursing homes, diagnostic centers, and healthcare providers.
• Conduct regular visits to physicians and referral partners to promote hospital services, specialty programs, and key consultants.
• Track referral trends and identify opportunities to increase referral volumes.
• Coordinate with medical and operational teams to ensure seamless referral patient management.
• Organize Continuing Medical Education (CME) programs, doctor meetings, and healthcare networking events.

Neighborhood Marketing

• Develop and execute neighborhood outreach programs to increase brand awareness and patient engagement.
• Establish partnerships with residential associations, schools, educational institutions, and community groups.
• Organize health camps, wellness talks, screening programs, and awareness campaigns in targeted localities.
• Promote hospital services through direct community interactions and local marketing activities.
• Identify new opportunities for healthcare outreach within the assigned territory.

Business Development & Relationship Management

• Generate leads for health check-ups, specialty consultations, and corporate health programs.
• Maintain a database of referral partners, community contacts, and key stakeholders.
• Monitor competitor activities and market trends within the locality.
• Prepare periodic reports on referral generation, outreach activities, and conversion rates.
• Coordinate with digital and branding teams for localized marketing initiatives.

Required Skills & Competencies

• Excellent communication and interpersonal skills.
• Strong networking and relationship-building abilities.
• Knowledge of healthcare services and hospital operations.
• Presentation and public speaking skills.
• Ability to plan and execute community engagement activities.
• Proficiency in MS Office and CRM tools.
• Strong analytical and reporting skills.
• Ability to travel extensively within the assigned territory.

Key Performance Indicators (KPIs)

• Monthly referral volume growth.
• Number of active referral partners onboarded.
• Community outreach programs conducted.
• Health camp participation and lead conversions.
• Corporate and institutional tie-ups established.
• Patient conversion and retention rates.
• Revenue contribution from referral and neighborhood marketing.