Executive/Senior Executive - Marketing Media

Key Responsibilities

Multi-Portal Campaign Execution

• Set up, launch, and manage performance campaigns on e-commerce ad portals the brand advertises on, including:
• Purplle Portal — Smart Shopping and other performance campaign formats
• Amazon Ads (Sponsored Products/Brands/Display)
• Flipkart Ads Manager
• Nykaa Ads
• Quick-commerce ad platforms (Blinkit, Zepto, Instamart) as applicable
• Any other marketplace or retail media portal added to the brand's mix
• Conduct keyword, product, and audience targeting research on each portal to maximise relevance and ROI.
• Monitor daily budget pacing, bids, and campaign health across all portals to ensure spend efficiency and avoid underspend/overspend.
• Optimise campaigns portal-by-portal based on performance data — CTR, CPC, ACOS/ROAS, conversion rate, and share of search/visibility — adapting tactics to each platform's specific levers and nuances.
• Troubleshoot campaign disapproval, tracking issues, tagging errors, or underperformance flagged within any portal.
• Stay current on each portal's product updates, new ad formats, and policy changes, and proactively test/adopt relevant new features.
  
  

Platform & Account Coordination

• Coordinate with each platform's account/partner support team (Purplle, Amazon, Flipkart, etc.) on catalogue visibility, listing quality, campaign eligibility, and issue resolution.
• Maintain campaign trackers/logs per portal to keep budgets, targets, and live campaigns organised and auditable.
• Align with the brand/category and creative teams on campaign priorities tied to new launches, sale events (e.g., Purplle/ Amazon/Flipkart sale days, festive periods).
  
  

Budget & Spend Management

• Track and manage daily/weekly/monthly budgets across all portals, reallocating spend based on real-time performance trends.
• Flag and act on overspend, underspend, or missed pacing targets promptly.
• Ensure campaigns stay within approved budgets and targets set by the media manager/client.
  
  

Reporting & Analysis

• Prepare regular (daily/weekly/monthly) consolidated performance reports across all portals for internal stakeholders or clients.
• Build and maintain dashboards summarising spend, ROAS/ACOS, and other KPIs by portal.
• Analyse cross-portal data to identify trends, best-performing platforms/formats, and optimisation opportunities.
• Benchmark performance across portals and against category/competitor trends where data is available.
  
  

About Company

Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.