Executive - Sales & Marketing

Core Responsibilities

Revenue generation through branding & SOH

• Ensure revenue generation through Signage space selling, space on hire,

branding revenues, co-branding and sponsorships etc.;

• Ensure allotted sales target are achieved through cold calling,

corporate tie-up, references etc.;

• Exploring potential business avenues to penetrate new accounts and

expanding existing clientele; negotiating and finalizing terms & rates.

Event / promotions Management

• Adhere to the marketing SOP guidelines;

• Assist in execution of the events as per the Marketing calendar;

• Coordinate with various vendors (Event Production, Mall Dcor, and Printing)

and make sure all requirements of the event(s) are met within the stipulated

time frame;

• Drive sponsorships and other revenues for planned events;

• Implement various CSR initiative as directed;

• Ensure communication solutions for all events and guest service promotions

which includes up-dating mall guides, directory boards and general guest

services literature;

• Ensure the Gift Card program or any loyalty card programs are smoothly

running at the mall.

Online Marketing,internal / external marketing communication and PR

• Ensure content improvement of the mall website as directed and

manage the website content as directed;

• Responsible for managing social media assets of the centers;

• Development of the e-newsletters from the website as directed;

• Incorporate online activities with offline marketing promotions;

• Work effectively with internal departments esp. leasing, sub-brands and

guest services to ensure optimum business effectiveness and information

is communicated around the business units new store openings,

launches, events, changes to procedures, staff newsletters;

• Execute PR activities as directed, ensure timely press material

preparation and arranging press conferences.

MIS, Reporting

• Analysis of the efficacy of the marketing programme;

• Weekly / Monthly presentation to the management on overall

marketing management;

• Ensure research data is available to enable the management to devise

new marketing strategies and attract customers with unique value

propositions;

• Market intelligence and competitor analysis.

Qualifications / Experience Required

3-7 years in retail community centre / marketing

MBA or equivalent degree in marketing , retail or related fields

Preferred Qualities

Attention to detail

Excellent time management and organizational skills

Strong work ethic, intense drive, and initiative for quality and customer service.

Ability to act and operate independently with minimal daily direction

Ability to identify and resolve problems and develop alternative solutions on time

Good interpersonal skills