EXECUTIVE N - WOOD FINISHES

External Job Description

Business objectives
• Assist the dealer network in driving sales value and volume for Wood Coatings
• Generate demand for wood coatings by means of organizing activations, samplings and trainings to stakeholders like contractors, applicators etc
• Expand the network for wood coatings through integration with retail, projects and services team by means of sharing of leads
• Drive growth by targeting and engaging with certain specific stakeholders who deal exclusively with Wood coatings like furniture manufacturers
Stakeholder Management
• Conduct shop meets on new wood coatings to promote growth in the market
• Drive sales by engaging with contractors and architects by means of product trainings and activations
• Ensure effective implementation of various promotional schemes and displays for all stakeholders like contractors, dealers etc
• Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelines
Market Intelligence
• Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-a-vis products in market
• Devise ways in which the product strengths can be communicated to the consumers and influencers
Qualifications Essential
• Graduate Degree in any stream BA/BSc/BCom/BBA/BBM/BMS
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full-time course
• Applicants with an Engineering background BTech/BE/Diploma/BPharma will not be considered
Desired
• Candidates with MBA/PGDM in Sales and Marketing