Executive - Marketing
Motherhood hospital · Bengaluru · onsite · Posted 51d ago
Undisclosed0–1 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Summary
Main Objective of the RoleWe are looking for a Social Media Executive who understands how to translate healthcare expertise into engaging, trustworthy, and patient-friendly content.This role goes beyond posting, you will own the content thinking, planning, and execution across social platforms, ensuring our communication is empathetic, credible, and impactful.
Key Responsibilities - Content Thinking Strategy: Develop monthly content calendars aligned with brand, campaigns, and medical priorities; Translate doctor inputs into simple, engaging, and patient-centric content; Bring fresh content ideas (reels, series, formats, hooks, storytelling); Ensure the right mix of education, emotion, and engagement
- Social Media Management: Manage day-to-day content across platforms (Instagram, Facebook, YouTube, LinkedIn etc.); Write captions that are clear, empathetic, and non-promotional; Ensure consistency in tone, visual language, and brand guidelines; Coordinate with designers video editors for execution
- Doctor Medical Content Coordination: Work closely with doctors to: Plan video topics; Guide them on content formats; Ensure compliance (no misleading claims, ethical communication); Be able to extract content from conversations, not depend on scripts alone
- Campaign Performance Support: Support campaign execution (health day campaigns, awareness days, launches); Track performance of content (reach, engagement, saves, shares etc.); Identify whats working and suggest improvements
- Trend Platform Understanding: Stay updated with Instagram/Reels trends, hooks, and formats; Adapt trends to healthcare in a sensitive and relevant way; Experiment with new formats while maintaining brand credibility
- Education: Degree
- Experience: 0 to 1 year
- Knowledge and Specific Skills: Content Mindset
- Communication Skills: Strong written English (clear, simple, non-jargon); Ability to write for emotion + clarity
- Execution Ability: High ownership, can manage calendars, deadlines, and coordination
- Digital Platform Understanding: Good understanding of Instagram, Facebook, and YouTube; Knows basics of engagement metrics and content performance
- Healthcare Sensitivity: Understands the importance of ethical communication; Avoids exaggerated claims, fear-based messaging, or misinformation
- Experience in healthcare / wellness / hospital marketing
- Experience in short-form video content (Reels)
- Basic understanding of paid campaigns
- Familiarity with compliance guidelines in healthcare advertising
Sourced from naukri
Skills
Social Media ManagementStorytellingCampaignreelssocial platformsHospitalhooksPaid CampaignsSocial MediaVideo ContentHealthcareCampaign ExecutionadvertisingCommunication SkillscompliancemarketingShares
About Motherhood Hospital
Motherhood hospital
Healthcare
1.0k+
employees
2011
15 years old
Bangalore,Karnataka
India
₹5.6L PA avg
Avg at Motherhood Hospital
About
We are known for our compassionate and efficient service, along with our drive to enhance every aspect of a woman’s life through our commitment to excellence.
Industries
HealthcareHealthcare / Pharma
Employee ratings
10 reviews
3.6/ 5
Culture
2.7
Career growth
2.7
Work-life
3.0
Employees rate it well for
Skill Development36Overall Company36
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