Executive - Marketing

Website Management

• Create new pages and update existing website content across all properties.
• Maintain content accuracy, formatting, and consistency.
• Manage URL redirections when pages are moved, removed, or restructured.
• Support regular content updates and website maintenance activities.

Doctor Profile Management

• Create, update, review, and remove doctor profiles.
• Update doctor details including qualifications, specialties, images, OPD timings, consultation details, and location information.
• Optimise doctor profile pages for SEO and local search visibility.
• Coordinate with unit SPOCs and internal teams for profile changes.

SEO and Content Optimisation

• Perform on-page SEO for doctor profiles, location pages, service pages, blogs, and other website pages.
• Conduct keyword research for new and existing pages.
• Optimise meta titles, meta descriptions, headings, URLs and slugs, image alt text, FAQs, and internal linking.
• Implement and maintain schema markup wherever applicable.
• Publish and update blogs, service pages, location pages, and other content according to the content calendar.
• Ensure all content follows SEO best practices and brand guidelines.

Technical SEO

• Monitor website health using Google Search Console, SEMrush, Screaming Frog, GA4, or similar tools.
• Identify and report crawl, indexing, broken link, redirection, sitemap, canonical, and other technical SEO issues.
• Coordinate with development, IT, or agency teams to resolve technical issues.
• Support regular technical SEO audits and follow up on fixes.

Forms and Website Validation

• Test and validate enquiry forms across all web properties.
• Ensure form submissions are captured properly.
• Report and coordinate fixes for form or lead-flow issues.

YouTube SEO

• Create SEO-friendly titles and descriptions for doctor videos and healthcare video content.
• Optimise video descriptions with relevant keywords, doctor details, location context, and suitable calls to action.

New Website and Project SEO Support

• Support SEO planning and implementation for new web projects.
• Conduct keyword research, content planning, and URL or slug planning.
• Implement on-page SEO, FAQs, schema markup, and internal linking.
• Coordinate doctor integration and website content setup.

Stakeholder Coordination

• Coordinate with unit SPOCs, doctorsteams, content, design, development, IT, and external partners.
• Track website updates, doctor profile changes, technical fixes, and SEO tasks to ensure timely completion.