Executive Marketing -Social Media & Content-Video Editor

The Assistant manager -Marketing Social Media & Content will support the marketing team in driving brand visibility through creative development, digital marketing, social media management, and on-ground content creation.
This role requires a hands-on, execution-driven professional with skills in design, video editing, photography, and digital platforms, ensuring timely delivery of high-quality content that enhances engagement and supports marketing campaigns, events, and brand launches.

Social Media Content & Calendar Management

• Create and maintain a monthly content calendar aligned with marketing campaigns and events.
• Develop engaging content (posts, reels, stories, videos, memes) tailored for Instagram, Facebook, YouTube, and other relevant platforms.
• Coordinate with designers, photographers, and videographers for quality content production.

2. Community Management

• Respond promptly to DMs, comments, and mentions in a consistent and brand-appropriate voice.
• Monitor online conversations and engage with the audience regularly to build loyalty.
• Address queries and complaints and escalate where necessary.

3. Influencer & Collaboration Management

• Identify and onboard relevant local influencers and creators for campaigns.
• Plan influencer visits, walkthroughs, contests, and content tie-ups.
• Track influencer deliverables and performance.

4. Campaign Execution & Promotion

• Support the execution of seasonal campaigns, event promotions, and tenant-focused content.
• Run paid social media ads (Meta Ads) in collaboration with agencies or the digital team.
• Track and optimize campaigns for reach, engagement, and conversion.

5. Analytics & Reporting

• Monitor platform analytics to track performance (reach, engagement, follower growth, etc.).
• Prepare monthly social media reports with insights and recommendations.
• Identify trending formats, hashtags, and opportunities to keep content relevant.

6. Coordination with Tenants & Mall Events Team

• Liaise with store managers to gather updates on offers, new launches, and events.
• Promote tenant content through mall channels and encourage cross-tagging.

Role & responsibilities

Video & Content Performance

3. Social Media Growth & Engagement

• Increase follower base and engagement rate across social platforms
• Ensure consistent posting as per the approved content calendar
• Improve reach, interactions, and audience engagement
• Monitor performance metrics and suggest content optimizations

Preferred candidate profile

Required Skills & Competencies

• Proficiency in Adobe Photoshop, Illustrator, and Canva
• Strong video editing skills using DaVinci Resolve
• Hands-on photography and videography skills
• Solid understanding of social media platforms and content formats
• Knowledge of digital marketing and paid media
• Ability to multitask, meet deadlines, and work in a fast-paced environment
• Strong coordination skills for working with agencies and internal teams