Executive - Marketing & Sales

Job Summary

The candidate is responsible for growing a strong channel partners' network for the designated territory and driving sales through them. Key responsibilities include developing channel partners, being accountable for business generated through these partners to meet monthly/quarterly/AOP sales targets, driving key channel partner engagement initiatives throughout the year, and generating key product and competition insights from channel partners.

Role Specifications

• Lead Generation. Interacts with brokers / channel partners for generating and mobilising more footfalls. Interacts with channel partners (brokers) to generate leads and customers continuous engagement. Proposes schemes for channel partners / customers to generate footfalls. Works on increasing network of channel partners across territories.
• Sales. Ensures achievement of sales as per AOP / quarterly / monthly targets. Closes sales deals with customers. Proposes schemes to reduce slow-moving inventory and facilitate fast movement of inventory. Evaluates partner performance and monitors channel sales. Guides and trains partners to accomplish set revenue and business targets.
• Channel Partner Network Management. Shortlists potential channel partners according to company criteria. Communicates company terms and conditions. Monitors channel partners for lead generation and conversion. Supports channel partners for post-sales customer service.
• Sales Reporting & Inventory Management. Manages and allocates inventory to channel partners as per their clients' preferences. Sends weekly / monthly / quarterly MIS on channel partners managed as per agreed timelines. Prepares reports as required by region / HO for decision making.
• Process Improvement & Adherence. Identifies processes and procedures in own work area that need improvement. Recommends process improvement ideas to streamline efficiency, costs, and productivity. Undertakes process improvement activities in own work area. Complies with company-defined guidelines and processes. Adheres to project timelines.

Position Specifications

• Qualifications & Experience. Minimum Education Qualification: Graduate or Post Graduate in any discipline; MBA in Marketing & Sales is an advantage. Work Experience: 6-8 years.
• Functional / Technical Competencies. Market Knowledge. Product Understanding. Customer Understanding. Business Acumen. Sales Promotions. Channel Partner Management. Market Research Tools.
• Behavioural Competencies. Leading Self. Initiative: Drive, ownership, and tenacity. Hunger to Learn & Improve: Humility, growth mind-set, and commitment to change. Emotional & Social Awareness: Maturity, self-awareness, and ability to influence. Leading Business. Customer Centricity: Insightful, innovative, and focused on delivering value. Delivering Results: Commercial acumen, execution excellence, and agility.

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