Executive Manager - Perfect Digital Store

Overview

In this role you will lead the Perfect Digital Store (PDS) capability, acting as the subject‑matter expert on digital shelf performance and the primary partner to BU and international teams on how to turn PDS insights into RSV and NR growth.

You will own the design and governance of the Digital Shelf Measurement Framework and the end‑to‑end PDS diagnostics and execution program (assortment, availability, visibility, content, price & promo, ratings & reviews) across priority customers and markets.

You will manage and coach a team of 5-6 analysts to deliver high‑quality analytics, action plans and impact tracking, embedding PDS metrics into core commercial rhythms such as JBPs, QBRs and AOP so that perfect digital execution becomes a repeatable growth engine for the BU.

You will need to be expert on DSA tools like Data Impact, mFilterIT and be savvy with other tools like Shalion Gobble Cube which are widely used within international markets. You will also own the execution to impact of Perfect DigitalStore analytics and market tracking via Data Impact , ensuring that the Perfect DigitalStore scorecard is truly embedded into market's & Sector's performance review processes to drive visibility & focus on where & how to drive PepsiCo sales via Perfect DigitalStore execution.

You will lead the consolidation of best practice & help support markets by integrating this into Perfect DigitalStore PiCOS – toolkits aimed at providing clear best in class recommendation to drive PepsiCo's digital shelf execution, and will require you to tailor content to meet the market's different level of maturity from foundation level Building the Basics to Gold Standard. In order to be successful you will partner with the cross-functional teams & local BU teams.

Responsibilities

• Lead PDS capability and roadmap Set the vision, priorities and annual plan for Perfect Digital Store in partnership with international DCOM and BU eComm leaders, ensuring clear links to revenue, share and capability objectives.
• Own the Digital Shelf Measurement Framework Define and maintain segmentation, hero/must‑stock lists, locations to track, priority keywords, price corridors, competitive sets and content standards, securing BU sign‑off and updating annually or when category dynamics change.
• Run PDS diagnostics and create execution roadmaps Lead recurring diagnostics across assortment, availability, visibility/search, content, price & promotion and ratings & reviews using DSA tools, and translate findings into a prioritized cross‑functional action plan with clear owners, timelines and expected impact. Establish processes to implement actions from PDS diagnosis to execution through merchandising or KAMs
• Embed PDS metrics into commercial processes Integrate digital shelf KPIs and insights into JBPs, QBRs/PBRs, AOP and customer performance reviews, ensuring leadership has a 360° view of execution gaps and value at stake.
• Lead and develop a team of analysts Allocate work, set quality standards, review outputs and coach the analyst team, building deep PDS capability and developing succession for specialist roles across sectors.
• Drive tool adoption and ways of working Champion the use of DSA/PDS tools and dashboards across markets, design and deliver training, and codify best practices and playbooks that can be scaled to new teams and sectors.
• Govern data quality and process excellence Ensure consistent KPI definitions, robust data pipelines and clear SLAs for recurring reports and diagnostics, working closely with DTX/technology partners.
• Lead test‑and‑learn and continuous improvement Define and evaluate experiments on content, search, promo and assortment changes, capture learnings, and feed them back into DSMF guidelines and PDS playbooks.
• Evolve Omnichannel & agentic PDS
• Work with core DX Perfect Store teams to integrate eComm thinking into omni-channel customers
• Thought partner on evolving service catalog and other aspects related to AI and agentic commerce
  
  

Qualifications

• 8–12 years experience in eCommerce, category/shopper insights, digital marketing or retail execution, with significant exposure to digital shelf or perfect store programs.
• Proven experience leading or coaching a team of analysts (ideally 3–5+ FTEs), including workload management, quality control and capability building.
• Deep understanding of digital shelf KPIs – availability, assortment, search/share of voice, content quality, price & promo and ratings & reviews – and how they drive traffic, conversion and share.
• Hands‑on experience with digital shelf analytics tools such as e.Fundamentals, Data Impact, Gobblecube, or similar, and strong Excel/Power BI skills to manipulate and visualize large datasets.
• Strong consulting toolkit: ability to structure ambiguous problems, synthesize multiple data sources and craft clear, recommendation‑led stories for senior commercial audiences.
• Excellent stakeholder management and influencing skills, with a track record of partnering across BUs, sales, marketing, revenue management and global teams to land change.
• Strong presentation and communication skills, including building and delivering compelling decks that link PDS execution to business outcomes.
• High level of organization and bias for action – able to manage multiple markets, customers and projects simultaneously while meeting agreed SLAs.
• People‑management experience in a global or virtual team environment, ideally within a shared‑service or hub model.
• Direct experience in joint business planning with eRetailers or in leading PDS / perfect store implementations across multiple markets.
• Prior exposure to omni‑channel or in‑store perfect store programs and ability to connect online and offline PoS guidelines.