Executive (Location Marketing)

How can you make an Impact

• Plan and execute local marketing activations, events, and engagement activities across Chennai.
• Identify high-impact opportunities to increase brand visibility and customer footfall.
• Coordinate with internal teams and vendors to ensure smooth execution of campaigns and activations. UGC (User Generated Content) Content Coordination
• Drive local UGC initiatives to create authentic and engaging brand stories.
• Coordinate with residents, customers, influencers, and local communities for content creation opportunities.
• Support in creating region-specific content aligned with local audience preferences and trends. Chennai Market Trends Competitive Intelligence
• Stay updated with trending activities, consumer behaviour, and marketing trends in the Chennai market.
• Track competitor campaigns, activations, partnerships, and digital presence to provide actionable market insights.
• Suggest innovative local engagement ideas based on market intelligence and emerging trends.
• Local Partner Management: Identify and onboard relevant local partners, vendors, event collaborators, and community associations.
• Build strong relationships with local agencies, influencers, and strategic partners.
• Ensure effective coordination and timely execution with all external stakeholders.
• Influencer Video Shoot Coordination: Coordinate local video shoots, reels, influencer collaborations, and campaign executions.
• Manage shoot logistics including location coordination, vendor handling, scheduling, and execution support.
• Work closely with creative and digital teams to ensure high-quality localized marketing output.

What are we looking for

• 1-3 years of experience in local marketing, activation, influencer management, events, or brand promotions.
• Strong understanding of Chennai s local culture, trends, consumer behaviour, and market dynamics.
• Good network with local vendors, influencers, agencies, and event partners will be preferred.
• Excellent coordination, communication, and stakeholder management skills.
• Creative mindset with strong execution capabilities.
• Comfortable working on-ground and handling multiple activities.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.