Executive - Direct Sales

Role Responsibilities

• Sales: Ensures achievement of sales as per AOP & monthly / quarterly plans. Closes sales bookings with customers, converting site visits into confirmed transactions. Proposes schemes to reduce slow-moving inventory and facilitate fast movement of inventory. Drives new sales through loyalty, referral, and corporate sales channels.
• Operational: Lead Generation & Servicing: Generates new leads through direct channels: loyalty, referral, and corporate sales. Ensures timely lead servicing of all leads assigned on Salesforce; prioritises based on readiness and conversion potential. Ensures assigned leads are converted into quality customer visits at site through structured follow-up. Analyses competitor activities and devises strategies to counter them.
• Customer Centricity: Responds to customer queries received via email or phone within agreed timelines. Handles complex and difficult customer queries with empathy and accuracy. Ensures all documents related to every customer are properly maintained. Guides customers through the site visit experience matching units to their needs, handling objections, and proposing concrete next steps.
• Process: Process Adherence: Complies with company-defined guidelines and processes. Adheres to project timelines. Maintains accurate and up-to-date records in Salesforce at every stage of the lead and booking lifecycle.
• Process Improvement: Identifies processes and procedures in own work area that need improvement. Recommends process improvement ideas to streamline efficiency, costs, and productivity. Undertakes process improvement activities in own work area.
• People Management & Development. Learning & Development: Identifies self-development needs. Takes concrete steps to pursue self-development through training, education, and projects.
• Functional / Technical Competencies: Knowledge of real estate industry and micro-market dynamics. Product understanding: ability to articulate unit features, floor premiums, and project USPs confidently. Customer understanding: ability to qualify leads, uncover needs, and guide buyers toward a decision. Business acumen and commercial orientation. Sales promotions and inventory management. Working experience in loyalty, referral, and corporate sales channels in real estate. Proficiency in Salesforce or equivalent CRM tools for lead tracking and pipeline management.
• Work Experience: 2-4 years.

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