Executive - Corporate or BTL Sales

Designation: Executive - Corporate / BTL Sales
Department: Sales & Marketing
Industry: Real Estate Residential
Location: Mumbai – Vidya Vihar
Experience: 2–5 years in Real Estate Sales / Corporate Sales / BTL Marketing. Max CTC Offered – 5.00 LPA to 7.00 LPA.

Job Summary

We are looking for a dynamic and result-oriented Executive – Corporate / BTL to support residential sales through corporate tie-ups, institutional relationships, employee engagement activities, and Below-the-Line (BTL) marketing initiatives.

The candidate will be responsible for identifying corporate opportunities, generating leads, conducting promotional activities, and converting corporate-generated leads into site visits and bookings.

Key Responsibilities

• Identify and develop relationships with corporates, MNCs, SMEs, institutions, and business organisations for residential sales opportunities.
• Generate residential property leads through corporate tie-ups, employee engagement programs, referrals, and BTL activities.
• Plan and execute BTL activities such as:
• Corporate activations
• Property exhibitions
• Mall activations
• Society activations
• Roadshows
• Kiosks and promotional events
• Corporate employee engagement activities
• Coordinate with HR/Admin/Employee Engagement teams of corporates for conducting property presentations and promotional activities.
• Arrange and conduct project presentations, corporate meets, and property awareness sessions.
• Generate and qualify leads and ensure timely follow-up.
• Coordinate with the Presales and Sales teams for lead allocation and conversion.
• Drive qualified leads towards site visits and bookings.
• Maintain a database of corporate contacts, leads, prospects, site visits, and conversions.
• Regularly follow up with prospective customers and maintain strong customer relationships.
• Track and report the performance of each corporate/BTL activity.
• Prepare daily, weekly, and monthly MIS reports covering leads, site visits, conversions, and bookings.
• Coordinate with Marketing, Sales, Presales, and external agencies for successful execution of BTL activities.
• Identify new corporate tie-up opportunities and expand the company's corporate network.
• Ensure all activities are executed within approved budgets and company guidelines.

Key Performance Indicators (KPIs)

• Number of corporate tie-ups generated.
• Number of leads generated through corporate/BTL activities.
• Lead-to-site-visit conversion.
• Site visits generated.
• Bookings and sales generated through corporate/BTL channels.
• Number of corporate activations conducted.
• Cost per lead and activity effectiveness.
• Follow-up and conversion efficiency.
• Achievement of monthly sales and lead-generation targets.

Required Skills & Competencies

• Excellent communication and interpersonal skills.
• Strong networking and relationship-building abilities.
• Good convincing and negotiation skills.
• Strong sales and business-development orientation.
• Ability to interact confidently with corporate HR, Admin, and senior professionals.
• Good knowledge of BTL marketing and lead-generation activities.
• Strong follow-up and customer-handling skills.
• Target-oriented and self-motivated.
• Good presentation and coordination skills.
• Proficiency in MS Excel, PowerPoint, and CRM systems.

Educational Qualification

Graduate in any discipline.
MBA/PGDM in Sales & Marketing will be an added advantage.

Experience

2–5 years of relevant experience in Real Estate Sales, Corporate Sales, BTL Marketing, Business Development, or a related field.

Preferred Candidate Profile

• Prior experience with a residential real estate developer will be preferred.
• Candidates with experience in corporate tie-ups, corporate sales, exhibitions, activations, and BTL lead generation will be preferred.
• Should be willing to travel within Mumbai for corporate meetings and BTL activities.
• Should have a strong local corporate network and excellent relationship-management skills.