Executive Brand Activation & Field Excellence

Role Purpose

The Executive Brand Activation & Field Excellence will support the effective execution of HCGs brand and referral marketing initiatives across the field. Working closely with Marketing, Sales and Clinical teams, the role will ensure consistent implementation of brand messaging, marketing campaigns, and doctor engagement initiatives across referral touchpoints.

Through regular field accompaniment with referral teams, the role will capture customer insights, understand evolving referral needs, identify opportunities to strengthen marketing support, and enable better engagement with referring doctors. Acting as the field extension of Marketing, the role will help create a continuous feedback loop between the market and internal teams to support referral-led growth.

Key Responsibilities

1. Brand Activation & Campaign Execution

Ensure effective deployment and utilisation of brochures, presentations, doctor engagement materials, campaign assets, and other marketing collateral.

Monitor consistency of brand messaging and execution across referral touchpoints.

Coordinate execution of CMEs, consultant engagement programmes, awareness initiatives, and referral campaigns.

Share field observations and improvement opportunities with the Regional Brand Manager.

2. Field Accompaniment & Referral Insights

Accompany referral executives during consultant visits to understand customer interactions and engagement opportunities.

Observe how marketing communication and sales tools are being leveraged during doctor discussions.

Capture referral doctor feedback, expectations, frequently asked questions, objections, and emerging needs.

Identify opportunities to strengthen communication, collateral, and engagement approaches.

Document best practices observed across teams and markets.

3. Market Intelligence & Communication Improvement

Gather insights on referral behaviour, customer preferences, and changing market dynamics.

Track competitor activities, communication strategies, and engagement initiatives.

Provide actionable inputs to improve campaigns, specialty communication, presentations, and doctor-facing materials.

Coordinate collection of clinical success stories and case studies with consultants.

Ensure marketing content remains aligned with HCG’s brand positioning and customer requirements.

4. Sales Enablement Support

Identify opportunities where improved marketing tools or communication support can help referral teams.

Recommend enhancements to presentations, brochures, visual aids, and engagement materials based on field feedback.

Support communication workshops and marketing orientation sessions when required.

Collaborate with Regional Brand Managers to improve adoption of marketing initiatives.

5. Reporting & Insights

Prepare regular updates covering:

Field visits and consultant interactions

Insights and referral trends

Campaign execution updates

Competitor intelligence

Marketing collateral utilisation

Doctor engagement opportunities

Best practices and recommendations for improvement

Key Deliverables & KPIs

Consistent and timely execution of HCG branding across referral touchpoints.

Improved adoption and effectiveness of marketing initiatives.

Stronger alignment between Marketing, Sales, and Clinical teams.

Continuous field insights to improve marketing communication.

Enhanced engagement experience for referring doctors.

Support for consultant engagement initiatives.

Qualifications

MBA in Marketing, Healthcare Management, or equivalent preferred.

Bachelor’s degree in Marketing, Life Sciences, Pharmacy, Healthcare, or related discipline.