Executive/Assistant Manager/Manager - Marketing - Construction Chemicals industry

Designation: Executive/Assistant Manager/Manager

Location: Head Office, Lower Parel, Mumbai

Reports to: Head-Marketing

No. of positions: 1

About Nerofix:

Nerofix, a subsidiary of Kansai Nerolac Paints, is emerging as a leader in the adhesives and construction chemicals industry. With manufacturing facilities in Rudrapur and Dadra, we operate pan-India, supplying a wide range of construction chemicals and adhesives through our distributor network across India and South Asia.

Website : www.nerofixindia.com

Job Purpose:

To drive market share and gross margins across the assigned product basket in line with the business plan - owning product strategy, end-user and distribution development, CRM programs, new product development, and brand promotion to achieve the organization's revenue and growth goals.

Key Responsibilities:

Product Strategy & Business Plan:

- Drive market share for the product categories in line with the business plan.

- Drive gross margins for the complete product basket in line with FY business goals.

- Track current sales and gross margin; benchmark positioning and pricing.

- Plan monthly sales forecast with the National Sales Manager (NSM).

- Own revenue growth and gross margin for the product(s)/segment by optimizing the product mix.

- Manage the marketing budget, implementation, and spend effectiveness.

BTL/ End Users' Development:

- Plan visibility and merchandising at outlets.

- Plan and drive sales through modern trade and e-commerce platforms (IndiaMART, Amazon, GeM, etc.).

- Coordinate product training for the sales team with Tech Services, and serve as a technical mentor.

- Manage complaint redressal in consultation with Tech Services and R&D.

Distribution Development:

- Assess current distribution and plan the next scale-up.

- Monitor slow-moving product inventory and plan liquidation initiatives.

- Design and implement secondary schemes; drive execution via DRCP (daily route coverage plan) and productivity metrics to expand retail distribution.

New Product Development (NPD):

- Develop new products through market research, competitive benchmarking, and need-gap analysis.

- Liaise with R&D on new product development.

- Create the product strategy note (potential, market size, scope, launch strategy, etc.).

- Define product design, packaging, pricing, placement, and positioning strategy.

- Run test launches, incorporate user feedback, and scale up.

- Conduct competitor product analysis to maintain competitive edge.

Brand Promotion:

- Define product USP and drive communication/advertising across offline and online media (Facebook, Instagram, YouTube, etc.).

- Design product leaflets, catalogues, POS material, and sales collaterals.

- Develop audio-visuals/TVCs and product presentations.

- Plan and execute events and exhibitions.

Qualification & Experience:

Required Skills:

- Minimum 3 - 5 years of relevant work experience.

- MBA / PGDBM in Marketing.

- Preferred industries: Adhesives, Paints, Construction Chemicals, FMCG, Consumer Durables, Telecom.

- Preferred prior roles: Retail Marketing, Product Manager, Brand Manager, BTL/Activation Manager, Influencer Management.

- Strong strategic and analytical skills for product mix and margin optimization.

- Experience managing marketing budgets and measuring spend effectiveness.

- Ability to coordinate across sales, R&D, and Tech Services teams.

- Good understanding of BTL activation, distribution, and digital/e-commerce channels.

- Strong communication and stakeholder management skills.