Exec. Digital Strategy Manager

Fluidscapes Consultants is an IT & management servicing company that is engaged in providing a plethora of solutions using the ever-expanding gamut of digital technology. Incorporated in 2017, Fluidscapes has achieved remarkable milestones, emerging as a leader in its field with a dedicated team of over 300 employees and a portfolio of prestigious customers. We have Identified the following areas for our focused attention to climb further on the growth scale:

Going with our commitment to providing innovative solutions to our customers in a time-bound manner, our HR practices offer the best employee experiences and ensure picking deserving candidates for employment based on skill, creativity, agility and integrity.

We are not stereotyped in our recruitment process but are open to people with experiences in other fields or even with no experience. Anyone with talent and an appetite to learn will have ample growth opportunities at fluidscapes.

About the Role Key Responsibilities

• Develop comprehensive digital strategies aligned with client/business objectives.
• Understand brand objectives, target audiences, consumer behaviour, and market trends to develop effective digital solutions.
• Develop digital campaign strategies across social media, content, search, performance marketing, websites, and other digital platforms .
• Conduct competitor, category, audience, and market research to identify opportunities and trends.
• Translate consumer and market insights into actionable digital strategies.
• Develop campaign briefs, strategic recommendations, communication frameworks, and digital roadmaps.
• Work closely with creative and content teams to develop campaigns that are strategically relevant and aligned with brand objectives.
• Collaborate with performance marketing teams to define campaign objectives, KPIs, audience segments, and measurement frameworks.
• Monitor digital trends, emerging platforms, technologies, and consumer behaviour to identify opportunities for brands.
• Analyse campaign performance and provide actionable insights and recommendations for optimisation.
• Present digital strategies, campaign ideas, reports, and recommendations to clients and senior stakeholders.
• Work closely with account management and cross-functional teams to ensure smooth execution of digital initiatives.
• Manage multiple projects and ensure strategic deliverables are completed within timelines.
• Build strong relationships with clients and act as a strategic partner in their digital growth.
• Mentor and guide junior strategy team members where required.

Job Requirement: