Exec. Digital Asset Manager

2

Position

4-8

Experience

Roles and Responsibilities :

1. Digital Asset Governance & Ownership

• Own end-to-end management of all digital media assets including videos, photographs, graphics, and project files.
• Define, implement, and continuously improve asset organisation structures, naming conventions, metadata standards, and archival policies.
• Ensure all assets are correctly ingested, tagged, categorised, searchable, and retrievable across systems.
• Oversee the complete asset lifecycle-from acquisition and storage to archival and controlled disposal.

2. Team Leadership, Mentoring & Training

• Lead, mentor, and manage Digital Asset Executives and coordinators.
• Design onboarding and training programs on DAM tools, SOPs, security protocols, and best practices.
• Conduct regular reviews to assess team performance, accuracy, turnaround time, and compliance.
• Allocate tasks, monitor workloads, and ensure clear ownership within the team.
• Act as the escalation point for team challenges and operational issues.

3. Workflow Management & Cross-Functional Coordination

• Coordinate with production, editorial, creative, broadcast, and client-servicing teams to ensure seamless asset flow.
• Ensure timely availability of assets for live events, broadcasts, social media, marketing, and client deliveries.
• Anticipate asset requirements for upcoming projects and proactively plan storage and access.
• Resolve bottlenecks, delays, or inconsistencies in asset workflows.

4. Quality Control, Versioning & Accuracy

• Implement and enforce strict version control to prevent duplication, overwrites, or misuse.
• Ensure file quality, formats, resolutions, and codecs meet internal and client standards.
• Conduct regular audits to verify asset accuracy, completeness, and correct tagging.
• Maintain quality benchmarks across all stored and delivered assets.

5. Data Security, Compliance & Rights Management

• Ensure secure handling of sensitive, embargoed, or confidential content.
• Enforce access permissions, NDA compliance, and internal security protocols.
• Track licensing, usage rights, embargoes, and expiry dates for third-party or syndicated content.
• Prevent unauthorised access, distribution, or misuse of digital assets.

6. System Management & Technical Oversight

• Manage DAM platforms, cloud storage systems, media servers, and backup solutions.
• Oversee regular backups, redundancy, and disaster recovery processes.
• Coordinate system upgrades, migrations, and integrations with production tools.
• Identify and recommend new tools or process improvements to enhance efficiency.

7. Reporting, Documentation & SOPs

• Maintain detailed documentation of asset workflows, SOPs, and governance policies.
• Generate reports on asset usage, storage efficiency, access logs, and compliance.
• Provide insights and recommendations based on data trends and operational performance.
• Ensure documentation is up to date and followed by the team.

8. Decision-Making & Accountability

• Take ownership of digital asset integrity, availability, and security.
• Make decisions on access rights, archival timelines, and workflow standards.
• Be accountable for zero data loss, misplacement, or compliance breaches.
• Ensure team performance aligns with organisational goals and delivery timelines.

9. Continuous Improvement & Process Optimisation

• Identify gaps and inefficiencies in asset workflows and team operations.
• Introduce automation, standardisation, and best practices to improve turnaround times.
• Drive continuous learning and skill development within the asset management team.
• Stay updated with industry best practices in digital asset management and media operations.

Key Responsibilities

• Oversee organisation, tagging, versioning, and archival of video and photo assets.
• Define and enforce naming conventions, metadata standards, and DAM workflows.
• Lead, mentor, and train Digital Asset Executives.
• Ensure smooth asset availability for productions, live events, and client needs.
• Maintain asset security, access controls, NDAs, and rights management.
• Manage DAM systems, cloud storage, backups, and reporting.
• Act as the escalation point for asset-related issues.

Requirements

• 4-7 years of experience managing large media libraries (video/photo).
• Prior experience in a team lead or managerial role.
• Strong knowledge of media formats, DAM systems, and cloud storage.
• Excellent organisational, leadership, and communication skills.
• Ability to work under tight deadlines and high-pressure environments.
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