Events Specialist - Tradeshows

ABOUT THE ROLE

Hi, I'm Erica https://www.linkedin.com/in/erica-rossin/, Senior Manager of Event Marketing at Jane. I lead our events team and work closely with our Specialists day to day; setting strategic priorities, coaching on execution, and making sure we show up well at every conference and tradeshow we attend.

As Jane continues to grow, events play an increasingly important role in how we show up in new markets, deepen relationships in established ones, and support long-term growth. We’re investing more intentionally in our presence at industry conferences and tradeshows, and learning how to make those moments count.

You’ll work remotely from Canada while planning and executing Jane’s exhibitor presence at industry conferences and tradeshows. Each person will manage their own portfolio of events and play a hands-on role in ensuring Jane shows up consistently, professionally, and prepared.

If you’re excited by owning important execution work, building repeatable processes, and helping scale a growing tradeshow program, this could be a great next step.

This role includes travel within Canada and to the United States approximately 15–20% of the time, typically supporting one to two events per quarter for onsite execution at industry conferences, tradeshows, and occasional customer events. Travel frequency may flex slightly based on event timing and team needs.

WHAT IMPACT WE'RE LOOKING FOR YOU TO MAKE

• Execute a strong, consistent presence at industry conferences and tradeshows that supports lead generation, customer engagement, and brand awareness

• Own end-to-end execution for a portfolio of tradeshows, ensuring events are well planned and professionally run

• Support continuous improvement by tracking event performance and sharing insights that inform future planning

WHAT YOU'LL BE DOING

Event Execution & Portfolio Management:

• Plan and execute Jane’s presence at ~30 industry conferences and tradeshows each year

• Manage Jane’s exhibitor presence, including booth setup, staffing coordination, asset and swag preparation, product demos, and onsite customer engagement

• Collaborate with Marketing, Support, Engagement, and Partnerships to align on event goals, messaging, staffing needs, and budgets, while tracking spend and maintaining accurate records

Asset & Operations Management:

• Manage event assets such as booths, signage, print materials, swag, demo equipment, and lead capture tools, keeping inventories and shipment tracking up to date

• Coordinate logistics with vendors, venues, and shipping partners to ensure materials arrive on time and events run smoothly

• Create and maintain practical planning tools such as event calendars, timelines, run sheets, packing lists, checklists, and budget trackers

Performance, Collaboration & Improvement:

• Track event performance metrics including leads captured, attendee engagement, cost per lead, and budget vs. actuals, and support timely lead handoff and post-event reconciliation

• Document learnings and share insights after each event, working closely with the Senior Manager, Event Marketing and cross-functional partners to support continuous improvement

• Contribute to improving event operations by sharing templates, streamlining processes, and using AI or automation tools where helpful

THE EXPERIENCE WE NEED

• Hands-on experience executing a company’s exhibitor presence at industry tradeshows and conferences, including booth logistics and onsite execution

• Experience supporting or executing a high volume of industry tradeshows (15+ per year), often managing multiple shows at once

• Strong organizational skills with the ability to manage timelines, assets, and details across multiple tradeshows

• Experience tracking tradeshow budgets, coordinating with vendors, and supporting invoice tracking and post-event reconciliation

• Familiarity with tradeshow performance metrics such as leads captured, attendee engagement, cost per lead, and ROI

• Clear written and verbal communication skills, with the ability to work independently while staying aligned with team and cross-functional partners

MORE ABOUT JANE

Jane is a founder-led, high-growth SaaS company born in North Vancouver, British Columbia. We’re now a team of more than 700 people working remotely across Canada, the US, and the UK, united by our mission to help the helpers.

We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities. That level of impact means every person at Jane plays an important role in how we show up for our customers. We’re all responsible for being deeply connected to their needs, obsessed with improving their experience, and proud of the difference our work makes in their day-to-day lives.

Jane is growing fast, and that growth brings exciting challenges that call for adaptability, resilience, learning agility, and humility. We’re proud of what we’ve built and quick to admit what we don’t know yet. We listen, learn, and adjust as we go.

We’re also embracing the possibilities of AI, using it to work smarter, improve our systems, and create even better experiences for our customers and our team. Our goal isn’t just delivery, it’s delight. We move quickly, communicate openly, and solve real problems together. If you’re energized by ambiguity, motivated by impact, and eager to learn with others, you’ll thrive at Jane.

COMPENSATION & BENEFITS

At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. This role has an annual salary range of $68,000 - $102,000 While that is a large range, it is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence.

Most new hires join at the accomplished stage, which for this role represents an annual salary of $80,800. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge.

We believe in paying for growth. You’ll have regular career development conversations with your manager, and your compensation will grow as you gain experience and contribute meaningfully to our mission.

Paying clearly is one of our compensation fundamentals. Watch this https://vimeo.com/880258361 short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process.

We also offer a comprehensive benefits package. You can learn more about it here https://jane.app/documents/hiring/jane_benefits_overview.pdf!