Event Marketing Associate (B2B Marketing)

Company Overview

ITILITE is a leading global brand in the Business Travel, Expense & Cards Management space.

Our mission is to help companies simplify their travel and expense processes, making it an enjoyable experience for employees. We operate on a B2B SaaS model, with a strong presence in the US and India, serving over 500 customers.

We are a Series C funded company, having raised over $45 million from Global Tier 1 VCs like Tiger Global, Z47, Greenoaks and Dharana Capital.

The Role

We are looking for someone who is curious, organised, and wants to learn go-to-market from the ground up. You will be working across product, sales, and marketing, helping us track competition, understand who is visiting our site, and sharpen our positioning.

You will work closely with senior folks in marketing, product, and sales from day one. The expectation is not that you know everything. It is that you pick things up fast, take ownership of your work, and communicate clearly when something is blocked or unclear.

If you like seeing your work actually used, not just published, this is a good fit.

What You Will Do

• Develop a U.S. focused marketing plan that covers the entire process, from finding potential leads to closing sales
• Plan and create U.S. specific activities and marketing opportunities like in-person meeting, collaboration, joint events
• Organize and host online events to generate new leads, move current prospects closer to closing
• Finding other avenues of marketing such as podcasts, community building, etc
• Design and launch targeted campaigns using email, direct mail, and other effective channels based on your insights
• Research the U.S. market to find relevant marketing events that align with ITILITE's ideal customer profile
• Identify partnership opportunities with brands outside our industry but with similar customer bases
• Regularly coordinate with senior management for planning, feedback, and reporting
• Collaborate closely with other marketing teams to increase efficiency and speed in the field marketing funnel

What We Need From You

• Bachelor's/Master's degree in marketing, business, or a related field
• Proven experience in Event Marketing in the US market
• Excellent communication and negotiation skills
• Strong project management and organizational abilities
• Knowledge of industry trends and competitive landscape
• Ability to work independently and as part of a team

Location: Bangalore (Hybrid)

Experience: 1–3 years

Notice period: 15 days preferred