Event Marketing & Activation

Event Activation Lead JD

CTC: ₹20–25 LPA (basis fitment and exp)

Location: BKC (Onsite)

Experience-8+ Years

Role Overview:

We are looking for an Event Activation Lead with strong experience in events, experiential marketing, brand activations, BTL, and on-ground marketing.

The candidate will own the end-to-end event lifecycle, including concept planning, agency/vendor management, execution, and post-event reporting, preferably in the real estate or related sector.

Key Responsibilities:

• Develop and execute event and activation strategies aligned with business and marketing objectives.

• Conceptualize and execute property launches, customer engagement events, channel partner meets,roadshows, exhibitions, corporate events and experiential activations.

• Translate business and marketing briefs into innovative event concepts and activation plans.

• Manage the complete event lifecycle from planning and budgeting to execution and closure.

• Develop event proposals, concepts, presentations, timelines, budgets and execution plans.

• Identify and manage event agencies, production partners, fabricators, promoters, venues and other vendors.

• Negotiate vendor commercials and ensure cost-effective execution within approved budgets.

• Conduct venue/site recce and oversee production, fabrication, branding, logistics, AV, hospitality and manpower requirements.

• Work closely with sales, marketing, business and project teams to ensure activations support business objectives.

• Develop activations that generate customer engagement, qualified leads, site visits and channel partner participation.

• Manage multiple events and activations simultaneously across different projects and locations.

• Ensure seamless on-ground execution and proactively resolve operational issues.

• Maintain strong relationships with agencies, vendors, partners and internal stakeholders.

• Track event performance, attendance, engagement, leads and other relevant KPIs.

• Prepare post-event reports and evaluate effectiveness and ROI.

• Identify new event formats, partnerships and experiential opportunities to strengthen brand visibility and customer engagement.

• Maintain event calendars, budgets, vendor databases and project trackers.

What We're Looking For

• 8+ years of experience in events, experiential marketing, brand activation, BTL marketing or real estate marketing.

• Strong hands-on experience in end-to-end event planning and execution.

• Experience managing agencies, production vendors and multiple stakeholders.

• Strong understanding of event production, logistics, fabrication and on-ground execution.

• Excellent communication, negotiation and presentation skills.

• Strong project management and organizational abilities.

• Commercially aware with experience managing event budgets.

• Ability to work under tight timelines and manage multiple projects simultaneously.

• Willingness to travel for site visits and events.

• Creative, proactive, detail-oriented and solution-focused.