Event Coordinator and MC

Job Description In-House Event Coordinator & MC

Job Title

Event Coordinator & Master of Ceremonies (MC)

Department

Marketing / Brand Promotions / Events

Location

Visakhapatnam, Andhra Pradesh

Employment Type

Full-Time

Role Overview

We are looking for an experienced, high-pressure-resilient Event Coordinator & MC to plan, coordinate, execute, and host company events, promotional activities, product launches, customer engagement programs, and brand activation campaigns. This is a dual-responsibility role requiring both strategic event management expertise and confident on-stage hosting capability.

The candidate will manage end-to-end event execution while maintaining composure during unexpected challenges, vendor issues, and live audience interaction in high-stakes scenarios. You will be the operational backbone and face of Wheatrich Foods Group at every customer touchpoint event.

Key Responsibilities

1. End-to-End Event Planning & Coordination

• Own the complete event lifecycle: conceptualization, planning, vendor coordination, execution, and post-event analysis
• Develop detailed event timelines, run sheets, contingency plans, and risk mitigation strategies
• Coordinate all technical requirements: venue, stage setup, lighting, sound systems, LED screens, photography, videography, and seating arrangements
• Negotiate vendor contracts and manage performance delivery (decorators, DJs, photographers, performers, sound technicians)
• Conduct pre-event site inspections, technical rehearsals, and sound checks
• Manage event budgets, procurement approvals, and vendor payments
• Maintain a curated database of reliable, vetted vendors and service providers

2. MC / Hosting & Live Event Performance

• Host and anchor events with confident stage presence and professional delivery
• Welcome and engage customers, employees, VIPs, and dignitaries authentically
• Introduce speakers, performers, competitions, product launches, and promotional moments
• Maintain high-energy audience engagement throughout the event duration
• Facilitate interactive activities: games, contests, lucky draws, quizzes, and live competitions
• Deliver clear, impactful promotional announcements aligned with brand messaging
• Coordinate seamlessly with technical crew (sound, lighting) and event team during live execution
• Manage unexpected scenarios professionally: handle performer no-shows, technical failures, schedule delays, VIP changes, or crowd management issues without disrupting audience experience

3. Retail & Promotional Event Execution

• Coordinate festival campaigns, store openings, anniversary celebrations, and customer engagement programs at retail outlets
• Drive footfall and customer participation through strategic live engagement activities
• Execute product sampling, promotions, and new product launch activations
• Support retail teams to maximize customer interaction and promotional response during events
• Coordinate distribution of promotional materials, samples, coupons, vouchers, and gifts
• Document customer participation, engagement metrics, and promotional effectiveness

4. Event Content & Scripting

• Prepare event scripts, MC talking points, and stage flow sequences
• Develop opening remarks, introductions, transitions, promotional announcements, and closing segments
• Ensure all on-stage communication aligns with brand guidelines and marketing objectives
• Adapt content for different audience types (B2B, customer, employee, community)
• Create backup scripts and contingency talking points for unexpected changes

5. Crisis Management & Problem Solving

• Anticipate potential event risks and develop mitigation strategies pre-event
• Handle real-time operational issues: vendor delays, equipment failures, no-shows, weather changes, or crowd control challenges
• Make quick, sound decisions under pressure without escalating to management for every issue
• Communicate changes to team and audience with professionalism and confidence
• Document issues and recommend process improvements post-event

6. Social Media & Content Coordination

• Coordinate with content creation teams during events to identify Instagram Reels, Stories, and video opportunities
• Conduct live interviews with customers, employees, performers, or influencers
• Participate in promotional videos and branded content when required
• Ensure event-generated content supports marketing campaigns and social media calendars
• Assist in real-time social media updates during major events

Required Skills & Competencies

Essential:

• 2–4 years of hands-on experience in event management, anchoring, or MC work (non-negotiable)
• Exceptional public speaking and stage presence
• Ability to think and act quickly under pressure in live environments
• Strong vendor management and negotiation skills
• Excellent organizational and time-management skills
• Proficiency in multitasking and prioritization
• Professional appearance, grooming, and communication standards
• Proven ability to manage event budgets and vendor documentation

Highly Desirable:

• Experience in retail promotions, brand activations, or customer engagement campaigns
• Background in radio/television presenting, hospitality, or corporate events
• Knowledge of social media content creation and promotional strategies
• Familiarity with event management software or scheduling tools

Language Requirements

Essential:

• Fluent Telugu and English (confident in both languages)
• Ability to switch naturally between Telugu and English during live events

Desirable:

• Hindi proficiency for broader audience reach

Qualifications

• Education: Graduate in any discipline (Event Management, Mass Communication, Journalism, Marketing, Hospitality, or Media preferred, but not mandatory)
• Experience: Minimum 2–4 years in event management, anchoring, MC work, or related customer-facing event roles
• Track Record: Demonstrated success coordinating and hosting events for audiences of 100+ people
• Exceptional candidates with strong regional anchoring experience may be considered based on portfolio and interview performance

Candidate Profile

The ideal candidate should be:

• Pressure-resilient: Comfortable making decisions and problem-solving in live, high-stakes scenarios
• Energetic and enthusiastic: Naturally extroverted with genuine enjoyment of audience interaction
• Organized and detail-oriented: Manages complex logistics while maintaining composure
• Creative and spontaneous: Adapts to audience energy and unexpected changes without losing professionalism
• Articulate and confident: Clear communicator across all audience types
• Self-aware: Understands the emotional labor of customer engagement and manages energy accordingly
• Coachable: Open to feedback on performance and continuous improvement
• Flexible: Willing to work weekends, evenings, festivals, public holidays, and travel locally for events

Key Performance Indicators – KPIs

Primary Success Metrics (Year 1):

1. Event Execution Excellence
   
• Successfully coordinate and host minimum 24 events per annum (across store openings, festivals, promotions, launches)
• Achieve 95%+ adherence to event schedules and budgets
• Zero critical failures or vendor-caused event disruptions
2. Business Impact
   
• Generate measurable footfall and customer engagement lift during promotional events (tracked retail data)
• Support a minimum 15% increase in promotional campaign response during events you coordinate
3. MC & Audience Engagement Performance
   
• Maintain high audience satisfaction (positive feedback from management, customers, and internal stakeholders)
• Zero negative brand incidents due to MC performance or event mishandling
• Successfully handle and recover from at least one major unexpected scenario per quarter without event disruption
4. Operational Efficiency
   
• Build and maintain a database of 15–20 reliable, cost-competitive vendors across categories
• Deliver average event cost savings of 5–10% through effective vendor negotiation and management
• Complete post-event reports with actionable improvement recommendations

Success Criteria

A successful Event Coordinator & MC should independently:

1. Coordinate and host small to large company events (50–500+ attendees) with confidence
2. Maintain audience engagement and energy throughout event duration
3. Handle unexpected disruptions (performer no-shows, technical issues, schedule changes) calmly and professionally
4. Deliver events on time and within budget
5. Build and manage a dependable vendor network
6. Drive measurable customer engagement and footfall during promotional events
7. Support brand consistency across all customer touchpoints
8. Provide detailed post-event analysis and improvement recommendations

Work Schedule & Logistics

• Flexible hours required: Events occur on weekends, evenings, festivals, public holidays, and during peak promotional seasons
• Travel: Local travel to store locations and event venues as required
• Compensatory off: Provided per company policy for off-hours events

Compensation & Growth

• Competitive salary based on experience and proven track record
• Performance bonuses tied to event execution metrics and business impact
• Opportunity to lead larger, high-profile brand activations and launches
• Professional development in event management and brand strategy

Interview Assessment Approach

Candidates should be evaluated on:

1. Previous event portfolio: Ask for 3–5 event examples they've coordinated/hosted. What went wrong? How did they handle it?
2. Pressure scenarios: Present hypothetical crisis situations (performer cancellation 1 hour before event, sound system failure, VIP changes last minute). Assess decision-making and composure.
3. MC audition: Request a 3–5 minute on-stage performance or presentation to assess stage presence, voice modulation, audience engagement capability
4. Vendor management examples: Ask about negotiating vendor rates, managing difficult vendors, and building supplier relationships
5. Cultural fit: Assess flexibility, resilience, and genuine enthusiasm for customer interaction (not just performing, but authentic engagement)