Especialista em Automação de CRM | Marjo

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Especialista em Automação de CRM | Marjo based in Brazil.

This is an opportunity for a CRM automation specialist to build personalized customer journeys that connect behavioral data with relevant, timely communications. You will design and optimize automated flows using Xtremepush, helping improve engagement and the effectiveness of CRM initiatives. The role combines CRM strategy with hands-on technical execution across events, triggers, webhooks, and integrations. You’ll analyze campaign and customer data to identify opportunities for better segmentation, journey performance, and automation. Close collaboration with BI and Product teams will be essential to translate data and business needs into scalable CRM solutions. The ideal professional is curious, technically minded, and driven by continuous experimentation and optimization. This is a fully remote opportunity for someone who enjoys building smarter, more personalized CRM experiences.

Accountabilities:: Create, configure, monitor, and continuously optimize automated CRM journeys using Xtremepush.

Manage events, triggers, webhooks, and integrations to ensure reliable execution of automated customer flows.

Develop and refine customer segments based on behavioral, transactional, and other relevant data.

Analyze CRM and customer data to identify performance gaps, optimization opportunities, and new automation possibilities.

Monitor the performance of automated journeys and propose improvements to increase engagement and campaign effectiveness.

Collaborate with BI and Product teams to connect customer data, product behavior, and CRM initiatives.

Troubleshoot issues within automated flows and integrations, ensuring campaigns operate accurately and consistently.

Contribute to a data-first CRM culture by using insights and experimentation to continuously improve customer communications.

Requirements:

Practical professional experience with CRM automation, lifecycle campaigns, or related customer engagement activities.

Hands-on experience with CRM platforms and automated customer journey tools, preferably Xtremepush.

Good technical understanding of webhooks, JSON, events, triggers, APIs, and flow logic.

Ability to analyze data and translate findings into actionable improvements for CRM journeys and segmentation.

Strong data-first mindset, with a focus on testing, optimization, and measurable outcomes.

Ability to work collaboratively with BI, Product, and other cross-functional teams.

Strong problem-solving skills and attention to detail when working with integrations and automated workflows.

Comfortable working independently in a remote environment and taking ownership of CRM automation initiatives.

Intermediate SQL knowledge is a plus.

Curiosity and willingness to continuously explore new tools, approaches, and opportunities for CRM optimization.

Benefits:

Fully remote work arrangement in Brazil.

Full-time opportunity under a PJ contractor model.

Monthly compensation of R$3,500 to R$5,000 , depending on experience and qualifications.

Opportunity to work hands-on with CRM automation, behavioral data, integrations, and personalized customer journeys.

Exposure to cross-functional collaboration with BI and Product teams.

Opportunity to develop expertise in marketing automation and data-driven CRM strategies.

Dynamic environment focused on continuous experimentation and optimization.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1