Engagement Manager

Role Overview

The role is responsible for leading market research initiatives that generate actionable insights into markets, competitors, customers, and industry trends. The role involves managing end-to-end research projects, analysing and interpreting data, and presenting findings to support strategic decision-making, business growth, and product or market development.

The role will also support clients in evaluating and making informed decisions regarding entry into and expansion within the Indian market, including assistance with market assessment, organisational setup, and implementation.

Key Responsibilities

• Communicate directly with clients, as required, to understand, clarify, and document their business objectives and research requirements.
• Develop research and analysis plans and obtain client alignment and sign-off.
• Conduct in-depth primary research through relevant methodologies, including interviews, surveys, focus groups, and stakeholder interactions.
• Conduct comprehensive research and data analysis using an effective combination of primary and secondary sources.
• Design or assist in the development of questionnaires, discussion guides, and moderator guides to ensure relevant data is collected.
• Analyse qualitative and quantitative data to identify meaningful trends, insights, opportunities, and risks.
• Translate research findings into actionable recommendations that add value to the client's business.
• Prepare detailed reports and other research deliverables containing clear findings and recommendations.
• Develop and deliver client presentations, respond to queries, and effectively communicate findings and recommendations.
• Support clients in making informed decisions regarding market entry and business opportunities in India.
• Assist clients with organisational setup and implementation activities in India, where required.
• Travel across cities for primary research, stakeholder interactions, and collection of relevant market data.
• Manage multiple research projects simultaneously while ensuring quality, accuracy, and timely delivery.

Qualifications & Skills

• Bachelor's or Master's degree in Marketing, Business Administration, Economics, Statistics, or a related field.
• 5–8 years of relevant experience in market research, consumer insights, business intelligence, strategy consulting, or a related field.
• Strong understanding of primary and secondary research methodologies.
• Experience in designing surveys, questionnaires, discussion guides, and conducting or supporting focus groups and interviews.
• Strong analytical and problem-solving skills, with the ability to interpret complex qualitative and quantitative data.
• Ability to derive meaningful insights and translate research findings into actionable business recommendations.
• Knowledge or experience in market assessment, competitive analysis, and India market entry would be an advantage.
• Excellent written and verbal communication skills, with strong report-writing and presentation abilities.
• Strong client management and stakeholder engagement skills.
• Strong project management and organisational skills, with the ability to manage multiple projects and competing priorities simultaneously.
• Proficiency in MS Excel, PowerPoint, and other relevant data analysis or research tools.