Employer Branding Executive - HR

Position: HR Branding Executive
Experience: 1 to 3 Years
Location: Chennai
Department: Human Resources

Job Summary

We are looking for a creative and enthusiastic HR Branding Executive to strengthen our employer brand, enhance our company's visibility as an employer of choice, and promote a positive workplace culture. The candidate will collaborate with the HR and Marketing teams to showcase employee experiences, workplace initiatives, company achievements, and career opportunities across relevant platforms.

Key Responsibilities

• Develop and execute employer branding initiatives across LinkedIn, Instagram, and other relevant social media platforms.
• Create engaging content highlighting company culture, employee achievements, celebrations, and workplace initiatives.
• Design recruitment campaigns, hiring creatives, employee testimonials, and workplace branding materials.
• Coordinate employee engagement activities, celebrations, recognition programs, and internal communication campaigns.
• Manage and update the company's careers page and employer branding content.
• Collaborate with the Talent Acquisition team to improve job visibility and attract quality candidates.
• Capture employee stories, testimonials, and success stories to strengthen the company's employer reputation.
• Coordinate with the Marketing team to maintain consistent brand identity and communication.
• Track employer branding metrics, social media engagement, recruitment campaign performance, and employee participation.
• Support campus branding, referral campaigns, recruitment events, and internal branding initiatives.

Required Skills and Qualifications

• 13 years of experience in HR branding, employer branding, HR communications, recruitment marketing, or a related field.
• Good written and verbal communication skills.
• Familiarity with LinkedIn and other social media platforms.
• Basic knowledge of Canva or similar graphic design tools.
• Creativity in developing employee engagement campaigns and branding content.
• Strong coordination, presentation, and interpersonal skills.
• Ability to manage multiple initiatives and meet deadlines.

Preferred Skills

• Experience creating recruitment marketing content and employee-focused social media posts.
• Basic understanding of recruitment processes and HR operations.
• Knowledge of video editing tools and short-form video content.
• Familiarity with LinkedIn analytics and social media performance tracking.

Ideal Candidate Profile

A creative, people-oriented professional who can combine HR communication, employee engagement, and digital content creation to build a strong employer brand and make the company an attractive workplace for current and prospective employees.