Email & SMS Strategist

EMAIL & SMS STRATEGIST

Fresh Prints ' email channel is our oldest and highest potential channel, but it’s being under leveraged. 

We have a strong technical foundation, but we’re missing a great content layer: emails that land at the right moment in the right way and create real value for those on our list. 

We're looking for an Email & SMS Strategist who is first and foremost a great marketer - someone who understands what makes an email get opened, get read, and drive a click. You'll own both our campaign emails and our lifecycle program.

What You'll Own

Campaign Email Content

Own email conceptualization - final say on subject lines, preview text, headers, body, CTAs across all of Fresh Prints' major marketing moments

Work with our brand and creative teams on the design and copy

Develop a campaign email content calendar that ladders into the broader marketing calendar, ensuring email amplifies the right message at the right time

Own A/B testing for subject lines, content approaches, and CTAs, with the discipline to learn from the results and apply them

Write emails that resonate with a college-age audience, not generic marketing emails, but content that feels like it's actually written for them

Lifecycle Email Program

Own the strategy and content for Fresh Prints' lifecycle email flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back

Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table

Write and test improved lifecycle email content

Build flows that feel like a conversation with the customer, not a drip sequence that someone's getting because they checked a box

Deliverability & Performance

Monitor deliverability metrics - open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates - and maintain a healthy sender reputation

Follow email deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management

Report on email performance on a regular cadence - what's working, what isn't, and what you're changing based on the data

Bring a point of view on performance: not just 'open rate was 28%' but 'here's what that tells us about the subject line approach, and here's what I'm testing next'

Who You Are

You're a strong marketer, and you know it. Your subject lines get opened. Your body copy gets read. Your CTAs get clicked. You have a feel for what makes someone actually engage with an email, not just glance at it before archiving

You understand lifecycle marketing at a real level - you know the difference between a nurture email and a conversion email, and you write them differently

You're fluent in email as a channel: you know what deliverability means, you care about list health, and you can look at an open rate and know whether it's a subject line problem or a segmentation problem

You work well with technical partners. 

You have good content instincts that go beyond email - you understand what Fresh Prints' audience cares about and you can translate that into messaging that lands

You're comfortable with data 

Requirements 

2-4 years of experience in email marketing, lifecycle marketing, or a closely related role where writing was a primary responsibility

Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar)

Demonstrated understanding of lifecycle email programs: welcome series, post-purchase flows, re-engagement, cart abandonment

Comfort with email performance metrics: open rate, CTR, unsubscribe rate, deliverability indicators - and the ability to draw insights from them

Strong written communication - you write clearly and with personality, not in marketing speak

Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise

Details and other benefits

Work From Home / Remote (India)

Working hours: 12:30 PM to 9:30 PM IST

Competitive annual salary

Health insurance

Learning opportunities

Working in a great culture

At Fresh Prints, we deeply value the long-term contributions of our team. To recognize and celebrate that commitment, we offer a 2-month paid Sabbatical to eligible employees

Fresh Prints is an equal employment opportunity employer and promotes diversity, actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.