Email Marketing Specialist

ACG Infotech Limited is looking for a proactive and result-oriented Email Marketing & Lead Generation Executive to support our B2B sales and marketing initiatives. The candidate will be responsible for identifying potential customers, building targeted prospect databases, executing email marketing campaigns, generating qualified leads, and supporting the sales team in converting prospects into business opportunities.

The role involves promoting our enterprise software solutions, including Mx-ERP for EPC, Construction and Manufacturing Industries, Electra Hospital Information Management System (HIS), and other IT services.

Key Responsibilities

1. Email Marketing & Campaign Management

• Plan, create, execute, and monitor B2B email marketing campaigns.
• Prepare professional email content for product promotions, introductory emails, follow-ups, and business outreach.
• Work with email marketing platforms such as Brevo, Mailchimp, or similar tools.
• Manage mailing lists, segment prospects, and personalize campaigns based on industry and business requirements.
• Monitor campaign performance, including delivery rates, open rates, click-through rates, replies, and conversions.
• Maintain email deliverability, manage bounce rates, and follow applicable email marketing and data protection requirements.

2. B2B Lead Generation

• Identify potential customers through Google, LinkedIn, company websites, business directories, and other relevant sources.
• Build and maintain databases of companies, decision-makers, business contacts, and verified professional email addresses.
• Generate leads from target industries, including EPC, construction, infrastructure, manufacturing, healthcare, and other relevant sectors.
• Identify key decision-makers such as CEOs, Directors, Project Heads, IT Heads, Finance Heads, Purchase Managers, and Plant Heads.
• Conduct targeted outreach to prospective customers and initiate business conversations.
• Qualify leads based on company profile, business requirements, decision-making authority, and potential interest.

3. Follow-ups & Sales Coordination

• Follow up with prospects through email, telephone, and LinkedIn, as appropriate.
• Schedule product demonstrations and meetings for the sales team.
• Maintain lead status, contact history, follow-up schedules, and campaign results in Excel or CRM software.
• Coordinate with the sales team to nurture prospects and improve lead conversion.
• Prepare daily, weekly, and monthly reports on lead generation and campaign performance.

4. Database Management & Research

• Research target companies and identify relevant business opportunities.
• Maintain accurate, updated, and properly categorized prospect databases.
• Remove duplicate, invalid, and outdated contacts.
• Research industry-specific opportunities and support account-based marketing campaigns.

Required Skills

• Hands-on experience in email marketing and B2B lead generation.
• Knowledge of email marketing tools such as Brevo, Mailchimp, or similar platforms.
• Experience in prospect research, database building, and email verification.
• Familiarity with LinkedIn, Google Search, and business directories for lead generation.
• Good written English and professional email drafting skills.
• Working knowledge of MS Excel or Google Sheets.
• Ability to manage campaigns, meet targets, and maintain accurate reporting.
• Basic understanding of B2B sales cycles and IT/software products.

Preferred Qualifications

• Graduate in any discipline; candidates with Marketing, Business Administration, or IT backgrounds will be preferred.
• Experience in IT services, SaaS, ERP software, healthcare IT, or enterprise software marketing will be an advantage.
• Familiarity with CRM systems and lead management tools.
• Understanding of email campaign analytics, segmentation, and deliverability best practices.

Key Performance Indicators (KPIs)

Performance will be assessed based on:

• Number of relevant companies and verified contacts added to the database.
• Number of targeted email campaigns executed.
• Qualified leads and positive prospect responses generated.
• Meetings and product demonstrations scheduled.
• Lead database accuracy and follow-up discipline.
• Campaign engagement, deliverability, and conversion performance.

Ideal Candidate Profile

We are looking for someone who is detail-oriented, self-motivated, organized, and comfortable working with targets. The candidate should be capable of independently researching prospective customers, running email campaigns, generating relevant business leads, and coordinating with the sales team.

Candidates with practical experience in B2B email marketing and lead generation for software or IT companies will be given preference.