Email Marketing Specialist

Email Marketing Specialist — Outbound (US/UK Shift)

Company: SynthWeb — product engineering studio, Guwahati

Location: Guwahati (on-site)

Shift: 1:00 PM – 9:00 PM IST (covers the full UK working day plus the US East Coast morning). Occasional flexibility for US West Coast calls, scheduled in advance.

Engagement: Monthly stipend + performance-linked incentive

Reports to: Growth / Founder's office

About the role

SynthWeb builds product engineering teams for funded startups in the UK, US, and Europe. Our offers are MVP Sprint, Engineering Pods, Ecommerce Sprint, and CTO Advisory.

We are not looking for someone to send 5,000 generic emails a month. We're looking for someone who can find the right 30 companies a day, ones showing real signals that they need engineering capacity, and get a conversation started with the person who actually makes that decision. You'll own the pipeline end to end: sourcing, list hygiene, copy, sending infrastructure, replies, and handoff.

What you'll own

Lead sourcing and scraping

• Build target lists on LinkedIn Sales Navigator and Apollo.io using ICP filters — headcount growth, recent funding (Series A–C), active engineering job postings, technographics
• Enrich and extract verified work emails via ICYPEAS and similar tools; export clean CSVs
• Target CTOs, VPs of Engineering, and Heads of Product — not blanket CEO lists
• Verify every email before upload. A lead without a verified business email does not enter a campaign
• Maintain the lead database in Google Sheets / Zoho CRM as a single source of truth

Campaign management

• Set up and run 4-touch sequences in ReachInbox (intro, two follow-ups with new information each time, break-up)
• Write and iterate the email copy yourself — short, clinical, under 120 words, reply-focused. No hype, no fake personalization
• Manage sending infrastructure: domain and mailbox warm-up, daily send caps, inbox rotation, SPF/DKIM/DMARC health via MXToolbox and EasyDMARC
• A/B test subject lines and opening lines weekly, one variable at a time

Replies and handoff

• Work the inbox live during shift hours — respond to replies same-day, handle objections, book calls
• Log every interaction in the CRM and hand qualified meetings to the sales/founder team with full context
• Keep the team informed on what's working and what isn't

Reporting

• Weekly numbers: leads sourced, emails sent, open rate, reply rate, positive reply rate, bounce rate, meetings booked
• Monthly review of which segments and offers are converting, with a recommendation on where to point the next month

How performance is measured

This is a target-driven role. You will be measured on verified lead quality, sending volume and deliverability health, reply rate, and — most importantly — qualified meetings booked with decision-makers. Specific monthly targets will be shared and agreed during the interview process.

Compensation

A fixed monthly stipend plus a performance incentive linked to target completion. Incentives are earned on qualified meetings and closed deals, not on email volume. The full structure, including stipend, per-meeting incentive, and closed-deal bonus, will be discussed and finalised during the interview.

What we're looking for

• 1–2 years in B2B cold email, SDR, or lead generation, ideally into US/UK markets (strong freshers with demonstrable work will be considered)
• Hands-on with Sales Navigator, Apollo, or similar scraping and enrichment tools
• Clear written English. You'll be writing to CTOs at funded startups, and they can tell when an email was generated rather than written
• Basic understanding of email deliverability — warm-up, domain reputation, spam triggers
• Working knowledge of CAN-SPAM (US) and GDPR/PECR (UK) requirements for cold outreach
• Comfortable with an evening shift and with being measured on outcomes

Nice to have

• Familiarity with ReachInbox, Smartlead, or Lemlist
• Exposure to Zoho CRM or similar
• Any understanding of how software development services are bought — what a CTO cares about versus what a CEO cares about
• Comfort with automation tools (N8N, Zapier)
• Keep the internal version with the actual numbers handy for the interview — the targets and incentive split are worth locking before the first round so every candidate hears the same figures.