Email Marketing Specialist

Roles & Responsibilities:

• Plan, execute, and manage B2B email marketing campaigns and lead nurturing programs.
• Manage email campaigns, automation, audience segmentation, and reporting using Zoho, Brevo, or similar email marketing platforms.
• Use Apollo or similar lead-generation tools for prospect research and targeted outreach.
• Build audience segments based on industry, location, engagement, business criteria, and other relevant attributes.
• Create engaging, personalized, and conversion-focused email content and campaigns.
• Conduct A/B testing on subject lines, content, CTAs, and campaign elements to improve performance.
• Monitor and analyze open rates, click-through rates (CTR), conversions, bounce rates, and other campaign KPIs.
• Maintain email database hygiene, list quality, and email deliverability standards.
• Identify opportunities to improve campaign performance through data analysis and optimization.
• Stay updated with AI-powered marketing, personalization, automation, and emerging email marketing trends.

Desired Candidate Profile:

• 35 years of hands-on experience in Email Marketing, preferably in a B2B environment.
• Strong experience in B2B email campaign management, lead nurturing, segmentation, and marketing automation.
• Hands-on experience with Zoho Campaigns, Brevo, or similar email marketing platforms.
• Experience using Apollo or similar prospecting/lead-generation tools.
• Good understanding of email personalization, A/B testing, campaign optimization, and performance analytics.
• Strong knowledge of email marketing metrics including Open Rate, CTR, Conversion Rate, Bounce Rate, and Deliverability.
• Experience in database management, audience segmentation, and email list hygiene.
• Good written communication and content creation skills, with the ability to create engaging email copy.
• Familiarity with CRM/marketing automation tools and B2B lead-generation processes.
• Awareness of AI tools, personalization techniques, and emerging trends in digital/email marketing.
• Candidates should be data-driven, detail-oriented, and comfortable managing campaigns independently.