Email Marketing Specialist

Role: Email Marketing Specialist

Location: Sewri, Mumbai

Work Mode: On site (Monday to Saturday)

Job Summary:

We are seeking a skilled Email Marketing Specialist who can ideate, execute, and optimise end-to-end email campaigns from automated flows to content strategy. The ideal candidate will combine creativity with analytical thinking, write compelling copy that aligns with the MISHO tone of voice, and use data insights to enhance engagement and conversions.

Key Responsibilities: 

• Own the email marketing calendar across product launches, collections, editorial stories, seasonal moments, restocks and key commercial periods.
• Plan, build, schedule and execute email campaigns from brief through to launch.
• Develop customer segmentation strategies based on purchase behaviour, engagement, geography, product interest, lifecycle stage and customer value.
• Manage and optimise Klaviyo across campaigns, automated flows, customer segments, signup forms, A/B testing and reporting, ensuring the platform is effectively integrated with Shopify and used to drive retention and revenue.
• Build and continuously optimise automated email journeys, including:

1. Welcome series
2. Abandoned cart
3. Browse abandonment
4. Post-purchase journeys
5. Cross-sell and product recommendation flows
6. Win-back campaigns
7. VIP / high-value customer journeys
8. Back-in-stock and product interest journeys

• Work closely with the brand and creative teams on campaign concepts, messaging, imagery and layouts while maintaining MISHO's visual and editorial language.
• Write or help develop concise, elevated email copy, subject lines, preview text and CTAs.
• Conduct regular A/B testing across subject lines, content, layouts, send times, offers and audience segments.
• Monitor campaign and flow performance and identify opportunities to improve engagement, conversion and revenue.
• Track key metrics including open rate, click-through rate, conversion rate, unsubscribe rate, revenue per recipient and revenue generated through email.
• Analyse customer behaviour and translate data into actionable recommendations for future campaigns.
• Maintain database health and actively manage inactive subscribers, suppression, consent and list hygiene. 
• Grow MISHO's email database through considered acquisition strategies without compromising brand positioning.
• Work with the e-commerce team to ensure email campaigns align with launches, stock availability, website merchandising and broader commercial priorities.
• Coordinate email activity across key international markets and customer segments.
• Maintain a clear reporting dashboard and present monthly insights, learnings and recommendations. 

Requirements: 

• 2–4 years of experience in email marketing, CRM, retention marketing or e-commerce.
• Strong hands-on experience with Klaviyo, including campaign creation, flow building, advanced segmentation, reporting.
• Comfortable interpreting data and using performance insights to make decisions.
• Strong copywriting and communication skills with excellent attention to detail.
• A strong visual eye and sensitivity to branding, design and luxury positioning.
• Highly organised and comfortable managing multiple campaigns and deadlines simultaneously. 
• Experience with Shopify or a similar e-commerce platform is preferred. 
• Experience within fashion, jewellery, beauty, luxury or a design-led consumer brand is a strong advantage.