Email Marketing Specialist

Job Description

Email Marketing Specialist (Execution & Deliverability)

Experience: 5-6 Years

Location: New Delhi - Ghitorni

Shift Timings: 3PM to12 AM

Employment Type: Full-time

About the Role:

We are looking for a highly execution-focused Email Marketing Specialist who lives and breathes outbound email marketing. This is not a strategy or management role. We need someone who enjoys rolling up their sleeves, building campaigns, managing infrastructure, solving deliverability issues, optimizing performance, and continuously improving results.

If you love sending millions of emails, monitoring inbox placement, troubleshooting technical issues, and maximizing campaign performance, we'd love to talk.

What You'll Do:

Email Campaign Execution:

• Build, launch, and manage high-volume outbound email campaigns.
• Execute cold email campaigns from planning to deployment.
• Upload, clean, segment, and validate prospect lists.
• Configure campaign sequences, follow-ups, delays, and personalization.
• Monitor campaigns daily and optimize performance.
• Scale campaigns while maintaining a healthy sender reputation.
• Coordinate with the sales team to ensure smooth lead flow.

Email Infrastructure Management:

• Set up and manage Google Workspace, Microsoft Outlook, and SMTP-based email accounts.
• Configure SPF, DKIM, DMARC, MX records, custom tracking domains, and DNS settings.
• Warm up new email accounts.
• Rotate inboxes and sending domains.
• Maintain domain health and sender reputation.
• Monitor blacklist status and take corrective action.
• Troubleshoot technical email delivery issues.

Deliverability Optimization:

• Continuously monitor:
• Inbox placement
• Bounce rates
• Spam complaints
• Open rates
• Reply rates
• Domain reputation
• Improve deliverability through best practices.
• Diagnose and fix deliverability problems quickly.
• Test subject lines, sending schedules, and campaign variations.
• Ensure campaigns consistently land in the primary inbox.

Prospect Data Management:

• Build targeted prospect lists using Apollo.
• Segment prospects based on ICP.
• Verify and enrich email data.
• Remove invalid contacts.
• Maintain database hygiene.
• Ensure compliance with outreach best practices.

Reporting:

• Track campaign performance.
• Maintain dashboards and daily reports.
• Present weekly insights on:
• Emails sent
• Deliverability
• Open rates
• Reply rates
• Meetings booked
• Domain health
• Identify execution improvements backed by data.

Required Skills:

Email Platforms

Expert-level hands-on experience with:

• Apollo.io
• Google Workspace (Gmail)
• Mail Merge
• Instantly.ai (preferred)
• Smartlead.ai (preferred)

Technical Knowledge:

Strong understanding of:

• SPF
• DKIM
• DMARC
• DNS records
• MX records
• Domain forwarding
• Email authentication
• Sender reputation
• Inbox placement
• Email warm-up
• Blacklists
• SMTP fundamentals

Prospecting Tools:

Experience with:

• Apollo.io
• LinkedIn Sales Navigator
• Clay (preferred)
• Email verification tools

Required Experience:

• 5-6 years of hands-on email marketing execution.
• Extensive experience running bulk outbound email campaigns.
• Experience managing 100+ email inboxes is a strong advantage.
• Proven success managing multiple domains simultaneously.
• Strong understanding of outbound B2B lead generation.
• Experience troubleshooting deliverability issues independently.
• Comfortable managing multiple campaigns simultaneously.
• Experience working with sales teams and SDRs.

We're Looking For Someone Who:

• Is an executor, not just a planner.
• Loves solving technical problems.
• Takes ownership without being asked.
• Is highly organized and detail-oriented.
• Can manage multiple priorities.
• Works with urgency.
• Learn new tools quickly.
• Is analytical and data-driven.
• Doesn't wait for instructions and proactively identifies opportunities.
• Thrives in a fast-paced environment.

Nice to Have:

• Experience with HubSpot CRM.
• Experience with AI-assisted personalization.
• Experience using ChatGPT or Claude to create personalized email variations.
• Knowledge of webhook automation.
• Experience with Zapier or Make.
• Basic HTML knowledge for email formatting.
• Familiarity with Google Sheets automation.

Key Performance Indicators (KPIs):

Success in this role will be measured by:

• Number of campaigns launched
• Emails sent per month
• Inbox placement rate
• Open rate
• Reply rate
• Positive reply rate
• Meetings generated
• Deliverability score
• Bounce rate
• Spam complaint rate
• Domain health
• Campaign turnaround time
• Infrastructure uptime

What Success Looks Like:

Within the first 90 days, you should be able to:

• Independently manage the complete outbound email infrastructure.
• Launch and optimize multiple campaigns every week.
• Maintain excellent sender reputation across domains.
• Keep bounce rates and spam complaints within acceptable limits.
• Improve reply rates through continuous optimization.
• Build scalable outbound systems that consistently generate qualified meetings.

Thanks!!