Email Marketing Specialist Cold Outreach & Automation

About the Role

We are looking for an experienced Email Marketing Specialist with hands-on expertise in cold outreach, email automation, lead nurturing, personalization, deliverability, and campaign optimization.

This role focuses on using email as a measurable growth and communication channel. You will build and manage outbound email campaigns, develop automated workflows, create personalized messaging, monitor email deliverability, and analyze campaign performance.

You will also support branded email communications such as newsletters, announcements, promotions, and subscriber campaigns.

The ideal candidate combines strong email copywriting, marketing automation, audience segmentation, data analysis, and deliverability knowledge and is comfortable continuously testing and improving campaigns based on performance data.

Key ResponsibilitiesCold Outreach

• Build, launch, and manage outbound cold email campaigns.
• Develop personalized cold email sequences and follow-up workflows.
• Create messaging based on target audiences, customer profiles, and campaign objectives.
• Monitor campaign performance and identify opportunities for improvement.
• Manage multiple campaigns and sequences while maintaining accurate campaign data.
• Optimize outreach messaging based on response and conversion performance.

Email Automation & Lead Nurturing

• Build and manage automated email workflows for:
• Lead nurturing
• New-lead follow-up
• Subscriber engagement
• Customer communications
• Onboarding
• Create sequences that deliver relevant messaging at appropriate stages of the customer journey.
• Review and optimize existing automation workflows.
• Identify opportunities to automate repetitive email marketing processes.
• Ensure workflows function correctly and support campaign objectives.

Email Copywriting & Personalization

• Write, edit, and optimize email copy for different audiences and campaign objectives.
• Develop personalized messaging based on audience characteristics, behavior, engagement, and campaign context.
• Test subject lines, messaging approaches, calls to action, and personalization strategies.
• Maintain consistency with the organization's brand voice and communication standards.

Deliverability

• Monitor email deliverability, sender reputation, domain health, and inbox placement.
• Follow established email deliverability and sending best practices.
• Identify potential deliverability problems and take appropriate corrective action.
• Monitor campaign health and spam-related performance indicators.
• Support responsible and sustainable email-sending practices.

Campaign Testing & Optimization

• Conduct A/B tests across subject lines, messaging, calls to action, segmentation, personalization, and campaign structures.
• Analyze campaign results and identify successful approaches.
• Continuously refine campaigns based on performance data.
• Monitor metrics such as:
• Open rates
• Reply rates
• Click-through rates
• Conversion rates
• Bounce rates
• Unsubscribe rates
• Deliverability metrics

Reporting & Analysis

• Monitor and analyze email campaign performance.
• Identify trends, performance gaps, and opportunities.
• Use campaign data to improve messaging, segmentation, automation, and lead nurturing.
• Prepare performance insights and recommendations for ongoing email marketing initiatives.

Audience & List Management

• Support audience segmentation based on customer characteristics, engagement, behavior, and campaign objectives.
• Maintain organized and accurate contact and campaign data.
• Support email list management and data-quality processes.
• Ensure campaigns are appropriately targeted to their intended audiences.

Branded Email Communications

• Create and manage newsletters, announcements, promotions, and subscriber communications.
• Coordinate campaign content, scheduling, segmentation, and distribution.
• Ensure email communications align with brand and marketing objectives.
• Maintain consistency across customer and subscriber communications.

Must-Have Qualifications

• Proven professional experience in email marketing, with significant hands-on experience in cold outreach and email automation.
• Hands-on experience building and managing cold email campaigns and lead-nurturing sequences.
• Strong understanding of email marketing strategy and automation workflows.
• Strong email copywriting skills with the ability to tailor messaging to different audiences.
• Hands-on experience with personalization and audience segmentation.
• Strong understanding of email deliverability, inbox placement, sender reputation, and sending best practices.
• Experience monitoring and analyzing email campaign performance metrics.
• Hands-on experience with A/B testing and campaign optimization.
• Ability to use performance data to make informed campaign and messaging decisions.
• Experience managing multiple campaigns, workflows, and deadlines simultaneously.
• Strong attention to detail and ability to maintain accurate campaign and contact data.
• Strong written communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and take ownership of email marketing campaigns.
• Ability to work in an on-site environment.

Preferred Qualifications

• Experience with a CRM or marketing automation platform.
• Experience with AI-assisted marketing tools.
• Experience managing email lists and lead-generation funnels.
• Experience with conversion-rate optimization.
• Experience in DTC, SaaS, healthcare, technology, or other data-driven marketing environments.
• Experience with performance marketing.
• Experience managing email campaigns for B2B audiences.
• Experience with domain/sender reputation management.
• Experience analyzing email performance across multiple audience segments.
• Experience developing automated multi-stage lead-nurturing journeys.

Who This Role Is For

This role is best suited to an email marketing specialist who has personally built and optimized email campaigns.

You should be comfortable with:

Audience → List → Segmentation → Personalization → Copy → Automation → Deliverability → Testing → Analysis → Optimization

This is not primarily a social media marketing, general content marketing, graphic design, or customer-service position.