Email Marketing Senior Principal

About Us: HighRadius provides a single Agentic AI platform for the Office of the CFO. It integrates 180+ agents that orchestrate end-to-end processes across Order-to-Cash , Close &   Reconciliation,  Consolidation & Reporting , Accounts Payable , B2B Payments , and Treasury . HighRadius guarantees operational KPI improvements by mapping them to specific agents on the platform. With a 3-6 month go-live period, HighRadius drives value creation at 1300+  enterprises such as 3M, Unilever, Bristol-Myers Squibb Company, Red Bull, Lufthansa, and more . HighRadius has been consistently recognized as a market leader by Gartner, IDC, and  Forrester.

Key Responsibilities:

Own end-to-end email marketing strategy and execution across cold outreach, nurture, reactivation, and pipeline acceleration programs.

Continuously refine email messaging, sequencing, and targeting to improve conversion at every stage of the funnel .

Identify bottlenecks and inefficiencies from MQL to SQL , and drive data-backed solutions to close gaps.

Design, maintain, and leverage  email and funnel dashboards to track engagement, conversion, and pipeline impact.

Partner with Demand Generation, Content, and Sales teams to deliver scalable, repeatable programs.

Lead regional and GTM-specific email initiatives (e.g., country or region-focused campaigns within EMEA, North America, and APAC).

Run structured experimentation across copy, subject lines, cadence design, segmentation, and infrastructure and iterate fast.

Ensure strong fundamentals around  deliverability, compliance, list hygiene, and sender reputation .

You Are a Great Fit If :

You think in funnels and outcomes. Metrics guide your decisions, and you care deeply about conversion and pipeline impact.

You balance strategy with execution. You can define the “what” and the “why,” and you’re equally comfortable driving the “how.”

You’re intellectually curious. You ask questions, challenge assumptions, and continuously look for better ways to operate.

You communicate with clarity. Your messaging is sharp, relevant, and written with intent.

You take ownership. You bring structure, urgency, and follow-through to every initiative you lead.

You have grit. You operate with the resilience, discipline, and problem-solving mindset.

Experience & Tools :

3–4 years of experience in Email Marketing within a B2B environment.

Hands-on experience with:

Smartlead

HubSpot

Snowflake

Salesforce

Experience in B2B SaaS , especially enterprise or mid-market, is a strong advantage.