Email Marketing Manager

Email Marketing Manager

Location: Bangalore, India — On-Site

Experience: 2+ Years

Employment Type: Full-Time

Joining: Immediate Joiner Required

About PriceEasy

PriceEasy is an AI-powered pricing and retail intelligence platform helping fuel and convenience retailers make smarter, faster decisions. Operating across 23+ countries and 30,000+ locations, PriceEasy combines AI, real-time data, and advanced analytics to help retailers optimize pricing, improve store performance, increase sales, and uncover new growth opportunities.

We are looking for a highly hands-on Email Marketing & Intent Generation Manager to help build a scalable outbound marketing engine that does more than send emails — it identifies buying intent and converts engagement into warm leads for our BDR and Sales teams.

About the Role

This is not a traditional email marketing role. We are looking for someone who has personally managed high-volume email campaigns involving thousands of emails, understands the technical side of email deliverability, and knows how to analyze prospect behavior to determine who is showing real buying intent.

Your ultimate objective will be simple:

Run campaigns → Measure engagement → Identify intent → Deliver prioritized warm leads to Sales.

You will own the email marketing process from campaign creation and deliverability through website engagement tracking, intent scoring, lead prioritization, and Sales handoff.

What You'll OwnHigh-Volume B2B Email Campaigns

• Plan and execute outbound campaigns reaching thousands of targeted B2B prospects
• Build multi-step email sequences and nurture campaigns
• Develop subject lines, email messaging, CTAs, and follow-up sequences
  

Intent Scoring & Warm Lead Generation

A major part of this role will be determining which prospects are actually interested and should be contacted by Sales.

You will combine email engagement with website and CRM activity to build an actionable intent score.

Signals may include:

• Email clicks
• Positive replies
• Multiple campaign engagements
• Website visits after receiving an email
• Time actively spent on the website
• CTA engagement
• Previous Sales interactions

You will create reports and scoring models that distinguish between:

Low Intent → Engaged → Marketing Qualified → Sales Ready

The goal is to give our BDR team a prioritized list of prospects who are demonstrating the highest probability of buying.

Sales & BDR Handoff

You will work closely with the BDR and Sales teams to:

• Provide daily or weekly lists of high-intent prospects
• Explain why each prospect was prioritized
• Recommend who should be contacted first
• Trigger CRM tasks or alerts for high-intent prospects
• Track whether warm leads convert into meetings and pipeline

You will continuously analyze which engagement signals actually predict meetings and opportunities and improve the scoring model accordingly.

Email Deliverability & Infrastructure

You will also own the technical health of our outbound email program.

You should have strong working knowledge of:

• SPF
• DKIM
• DMARC
• DNS configuration
• Domain authentication
• Domain reputation
• Sender reputation
• Mailbox reputation
• Bounce management
• Spam complaints
• Suppression lists
• Email validation
• Domain and mailbox warming
• Sending limits and throttling
• Blacklist monitoring
• Inbox placement
• List hygiene

You should understand how to scale email volume while protecting PriceEasy's sender reputation.

You should also be able to diagnose why campaigns are landing in spam and take corrective action.

Campaign Analytics & Optimization

You will be expected to go beyond basic open-rate reporting.

Track and analyze:

• Delivery rates
• Bounce rates
• Click-through rates
• Reply rates
• Positive reply rates
• Unsubscribe rates
• Spam complaint rates
• Website visits generated
• Active website engagement
• Repeat visits
• MQLs generated
• Sales-ready leads generated
• Meetings booked
• SQLs created
• Opportunities created
• Pipeline generated

Your job is to understand which campaigns, prospects, messages, and behaviors translate into actual revenue opportunities.

You must have deep knowledge of Instantly
What We're Looking For

• 2+ years of hands-on B2B email marketing experience
• Experience personally managing campaigns involving thousands of outbound emails
• Strong B2B lead generation experience
• Practical experience with SPF, DKIM, and DMARC
• Experience with A/B testing and campaign optimization
• Knowledge of UTM tracking, landing pages, website tracking, and attribution
• Strong attention to detail
• Ability to work in a fast-moving, results-driven environment
  

What Success Looks Like

Success in this role is not measured by how many emails you send.

Success means:

• Thousands of targeted emails can be sent safely and consistently
• Deliverability and sender reputation remain healthy
• Sales knows who to contact, why they should contact them, and what the prospect is interested in
• Warm leads convert into meetings, opportunities, and pipeline
  

Important Requirement

This is an on-site position in Bangalore, India.

We are specifically looking for an immediate joiner.