Email Marketing Executive

Role & responsibilities:

• Plan, create, and execute email marketing campaigns to support business and marketing objectives.

• Develop engaging email content, including promotional emails, newsletters, product updates, and customer communications.

• Manage email campaigns from concept to execution, including audience segmentation, scheduling, testing, and deployment.

• Maintain and optimize email lists, ensuring accurate segmentation and database hygiene.

• Conduct A/B testing of subject lines, content, layouts, CTAs, and send times to improve campaign performance.

• Monitor key email marketing metrics such as open rate, click-through rate, conversion rate, bounce rate, and unsubscribe rate.

• Analyze campaign performance and prepare regular reports with actionable insights and recommendations.

• Collaborate with the content, design, sales, and performance marketing teams to align email campaigns with overall marketing strategies.

• Ensure all email campaigns follow brand guidelines, deliverability best practices, and applicable email marketing regulations.

• Identify opportunities to improve customer engagement, retention, lead nurturing, and conversions through email automation.

• Manage and optimize automated email journeys, drip campaigns, welcome series, and customer lifecycle communications.

• Stay updated on email marketing trends, tools, technologies, and industry best practices.

Preferred candidate profile:

• Bachelor's degree in any field.
• 12 years of experience in email marketing or digital marketing.
• Hands-on experience with email marketing platforms and campaign automation tools.
• Strong written communication, creativity, and attention to detail.
• Good understanding of email marketing metrics, analytics, and A/B testing.