Email Marketing Campaign Specialist

AstroVed looking for an email marketing campaign specialist to own and optimize our end-to-end email marketing strategy. This role is responsible for planning, creating, automating, executing, and optimizing email campaigns that generate qualified leads, nurture prospects, and support our sales team.

The ideal candidate should have hands-on experience with email automation, campaign management, lead nurturing, segmentation, deliverability, analytics, and marketing automation platforms.

Key Responsibilities:

Plan, execute, and optimize end-to-end email marketing campaigns.

Create email drip campaigns, lead nurturing sequences, and automated workflows.

Build and maintain email automation for different customer journeys.

Develop pre-sales email campaigns to engage prospects and generate qualified leads.

Segment contact databases based on industry, persona, engagement, and buying stage.

Personalize email campaigns to improve open rates, click-through rates, and conversions.

Design and test email templates that align with the company's branding.

Create and maintain email marketing SOPs and documentation.

Identify recent automation opportunities to improve efficiency and lead conversion.

Required Skills

Proven experience in email marketing and marketing automation.

Strong understanding of B2B lead generation and lead nurturing.

Experience with CRM and marketing automation platforms.

Interested candidates can apply through the portal or send me your resume to [email removed] with your current and expected CTC and notice period.