Email Developer

About the role

The Email Developer plays a crucial role in designing, developing, and optimizing email campaigns within our CRM platform. This role requires a strong understanding of email development best practices, front-end technologies, and CRM integration. You will collaborate closely with the creative, project management, and other stakeholders to ensure email campaigns are engaging, effective, and align with campaign requirements.

Role & responsibilities

• Develop and maintain responsive email templates using HTML, CSS, and JavaScript, ensuring compatibility across various email clients and devices.
• Integrate email templates with our CRM platform AJO, MoEngage, or ACv8 leveraging modular libraries, asset management, and other tools.
• Collaborate with PM and design teams to translate creative concepts into functional email campaigns.
• Implement email marketing best practices, including A/B testing, personalization, and dynamic content.
• Troubleshoot and resolve email rendering issues across different email clients and platforms.
• Maintain version control using Git and adhere to established development workflows.
• Stay up to date with the latest email marketing trends and technologies.
• Contribute to the ongoing improvement of our email development processes and tools.
• Document code and processes clearly and concisely.

Preferred candidate profile

Must have skills:

• 1+ years of hands-on email production experience in relevant industry executing marketing campaigns.
• Highly proficient in coding html emails, ability to write CSS, and trouble-shoot for mail client-specific limitations.
• Experience in coding emails for responsive design is required.
• Familiarity with dynamic personalization.
• Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
• Internally motivated, able to work proficiently in an independent and collaborative capacity.
• Experience working with one or more Email Service Providers (ESP).
• Experience with version control systems (e.g., Git).
• Understanding of design tools like Figma or Adobe Suite.

Good to have skills:

• Prior experience with Adobe Journey Optimizer or MoEngage.
• Familiarity with audience segmentation and its use in dynamic personalization.
• Familiarity with event-based payloads for email campaigns.
• Knowledge of CRM and campaign management.
• Ability to train/support others on the technical aspects of email development.
• Understanding of marketing principles resulting in branding building, driving traffic and revenue
• Understanding of CAN-SPAM and email best practices.
• Familiarity with email testing and QA tools.
• Knowledge of accessibility guidelines for email design.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.