Email Deliverability Specialist

What You'll do?

• Keep abreast of email marketing industry best practices and proactively apply knowledge.
• Knowledge of typical open rates standards by industry.
• Responsible for reviewing trends and disseminating key information to customers.
• Responsible for health of end to end mailing activities
• Had previously experience to work with SAS CI 360, SparkPost and 250 OK tools to optimize the performance of email delivery for various clients.
• Responsible for Email monitoring and mitigation, via SAS and SparkPost, including: Daily/weekly spot checks on all available delivery data / metrics per account (including gateway acceptance analysis)
• Investigations into any issue (blocks or spam foldering)
• Mitigation, including working with Sparkpost to produce resolution tickets to ISP- sMeetings to examine delivery practices with key staff
• Provision of status updates to the customer after each spot check and mitigation
• Responsible for manual system testing, checking and scanning of email content, plus follow on recommendations re. best practices and Email methods.
• Prepare presentations that document key learnings from test results.
• Execute campaign management and business process audits to determine factors affecting deliverability and reputation.
• Participate in business consultation meetings to promote more effective practices.
• Conduct monthly meetings with customers on "Lessons Learned" from each campaign, including successes and challenges and use these to develop better campaigns in the future.
• Proactively investigate and manage issues affecting email deliverability.
• Create and deliver reports to demonstrate factors affecting deliverability and reputation.

What You'll Have?

• Bachelor's degree, preferably in Business, Computer Science or related field
• 2 to 4 years of relevant experience / knowledge in the following areas
• Customer intelligence
• Customer acquisition, development and retention practices
• Campaign planning, execution, segmentation and targeting techniques
• Email technology (prior experience in deliverability operations)
• Expert level knowledge of audience development through email platforms
• Familiarity with the major ESPs, Google Analytics, and email analytics systems a must
• Previous experience working with the big four inbox providers on deliverability, with an appreciation of emerging delivery challenges.
• Demonstrated understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies, SNDS, JMRP, Google postmaster, yahoo FBL.